Acquire New Home Design App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.


Campaign Startup Process
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The Challenge

The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Home Design app.


Performance Results

17%

Decrease in Cost-Per-Install
(CPI)

131%

Increase in Click Through Rate
(CTR)

294%

Increase in Return on Investment
(ROI)

127%

Increase Install
Rate
(IR)

 

Creative Iterations

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Display Ad

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Video Ad

Key Takeaways

Ad creatives can differ in various ways. There’s a variety of ad formats that could be combined with a variety of creative strategies. A user acquisition campaign that we’ve done for a home design game surpassed the ROI goal by 208% in a few weeks. A reason why the results reached this outcome could be the ad creatives used.

Displaying the gameplay and the app’s different features could be a good strategy when designing your ad creative. The strategy that worked best was to feature possibilities when designing a certain part of the house. It was greater by 1.5x compared to other creative strategies. Despite that, it’s always good to test different ad creatives that may work for your campaign.

Benefits of Acquiring New Users with Programmatic Media

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Lower cost to acquire new mobile game users

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Scale the user base with a lower churn rate

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Boost lifetime value of mobile game users


Did You Know?

26%
Percentage of mobile gamers playing simulation games during 2018

$0.14
Generated revenue per active user of a simulation game in 2018

19K
Total number of simulation games in the app stores for 2018

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights

 

 

Ready to grow and scale your user base?