Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Home Design app.
Decrease in Cost-Per-Install
Increase in Click Through Rate
Increase in Return on Investment
Ad creatives can differ in various ways. There’s a variety of ad formats that could be combined with a variety of creative strategies. A user acquisition campaign that we’ve done for a home design game surpassed the ROI goal by 208% in a few weeks. A reason why the results reached this outcome could be the ad creatives used.
Displaying the gameplay and the app’s different features could be a good strategy when designing your ad creative. The strategy that worked best was to feature possibilities when designing a certain part of the house. It was greater by 1.5x compared to other creative strategies. Despite that, it’s always good to test different ad creatives that may work for your campaign.
Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new mobile game users
Scale the user base with a lower churn rate
Boost lifetime value of mobile game users