Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Hidden Objects game.
Decrease in Cost-Per-Install
Increase Click Through Rate
Increase in Return on Investment
Variety in your ad creatives levels up any user acquisition campaign. In the case of a hidden objects game, the best performing ads were in a display and video ad format. Between the two creatives, the ad that resulted in a higher ROI was the video ad which was 1.4x greater than the display ad.
Ad formats are essential in making your creatives engaging. If you aren’t sure which ad format works best for you, read on our article that shows a case study comparing ad formats for gaming apps here.
Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new mobile game users
Scale the user base with a lower churn rate
Boost lifetime value of mobile game users