Acquire New Hidden Objects App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.

Campaign Startup Process

The Challenge

The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Hidden Objects game.

Performance Results


Decrease in Cost-Per-Install


Increase Click Through Rate


Increase in Return on Investment


Creative Iterations

Display Ad

Video Ad

Key Takeaways

Variety in your ad creatives levels up any user acquisition campaign. In the case of a hidden objects game, the best performing ads were in a display and video ad format. Between the two creatives, the ad that resulted in a higher ROI was the video ad which was 1.4x greater than the display ad. 

Ad formats are essential in making your creatives engaging. If you aren’t sure which ad format works best for you, read on our article that shows a case study comparing ad formats for gaming apps here.

Benefits of Acquiring New Users with Programmatic Media

low cost icon

Lower cost to acquire new mobile game users

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Scale the user base with a lower churn rate

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Boost lifetime value of mobile game users

Did You Know?

Penetration rate of adventure games in 2018

Percentage of monthly active adventure gamers who play per day in 2018

Revenue per active user of an adventure game in 2018


About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.


For more information, please visit or follow us on Twitter: @aarkimobile.




Ready to grow and scale your user base?