Acquire New Health & Fitness App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.


Campaign Startup Process
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The Challenge

Whatever your specific goal for your Health & Fitness app may be, having an extensive high lifetime value (LTV) user base ultimately helps achieve your goal. Aarki can help you acquire highly engaged Health & Fitness app users at an optimal cost.


Performance Results

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Surpass your ROI goal

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Lower your CPI

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Increase key metrics

 

Creative Iterations

 

 

Localization

Advance in the ad personalization game and speak to your audience using their language. Professional translators translate to 26 language variants and we dynamically serve the variant with the main language spoken in each country.

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Events-based Creative

Incorporate real-world events into your ads; key holidays like Christmas, Valentine’s Day, New Year, and Thanksgiving are opportunities to connect deeper with your target audience.

 

 

Personalization

Take into account the interests of your target audience through a personalized creative. It uses seed data to identify user interests, such as sports, music, and fashion, and target users with the corresponding creative ads.

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Maximize Your Ad Creatives

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Promote reviews and results to acquire new users

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Highlight workouts to attract users


Benefits of Acquiring New Users with Programmatic Media

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Lower cost to acquire new health & fitness app users

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Scale the user base with a lower churn rate

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Boost lifetime value of health & fitness app users


Did You Know?

290K
Total number of health & fitness apps in the major app stores as of March 2020

39M
Total downloads of health & fitness apps during March 2020

$14.7B
Forecasted market size of of the global fitness app market by 2026

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights

 

 

Ready to grow and scale your user base?