Acquire New Fishing Simulation App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.


Campaign Startup Process
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The Challenge

The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Fishing Simulation game.


Performance Results

15%

Decrease in Cost-Per-Install
(CPI)

32%

Increase Click Through Rate
(CTR)

97%

Increase in Return on Investment
(ROI)

51%

Increase Install 
Rate
(IR)

 

Creative Iterations

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Entice Users Through Real Gameplay

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Highlight Different Game Modes

Key Takeaways

The results of a user acquisition campaign for a fishing simulation game displayed significant outcomes in the early stages of the campaign. It reached an ROI of 12% - giving it more room to grow further as the campaign advances.

In the initial stages of a user acquisition campaign, ad creatives are designed in a manner that should attract high lifetime value (LTV) users. There are several approaches, such as highlighting unique features, challenging users, etc, that could be taken advantage of to engage your audience. If you aren’t sure how you should design your creatives, check out our tips on how to win over quality users here.


Benefits of Acquiring New Users with Programmatic Media

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Lower cost to acquire new mobile game users

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Scale the user base with a lower churn rate

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Boost lifetime value of mobile game users


Did You Know?

92K
Number of simulation games in the two major app stores as of September 2019

55M
Generated downloads of simulation game category in September 2019

$54M
Generated revenue of simulation games in September 2019

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights

 

 

Ready to grow and scale your user base?