Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Fishing Simulation game.
Decrease in Cost-Per-Install
Increase Click Through Rate
Increase in Return on Investment
Entice Users Through Real Gameplay
Highlight Different Game Modes
The results of a user acquisition campaign for a fishing simulation game displayed significant outcomes in the early stages of the campaign. It reached an ROI of 12% - giving it more room to grow further as the campaign advances.
In the initial stages of a user acquisition campaign, ad creatives are designed in a manner that should attract high lifetime value (LTV) users. There are several approaches, such as highlighting unique features, challenging users, etc, that could be taken advantage of to engage your audience. If you aren’t sure how you should design your creatives, check out our tips on how to win over quality users here.
Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new mobile game users
Scale the user base with a lower churn rate
Boost lifetime value of mobile game users