Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating high Rate of Retention (RR) and optimal Cost-Per-Install (CPI) for a Finance app.
Lower from Cost-Per-Install (CPI) Goal
Increase in Retention Rate (RR)
Higher from Retention Rate (RR) Goal
FinTech apps are slowly gaining momentum as more consumers switch to a more convenient lifestyle. Let your finance app take advantage of the increase in users with a user acquisition campaign.
Based on the data on an acquisition campaign we’ve done for a finance app, retention rates remain high as users show continued engagement with the app. The creative data resulted in better metrics for video ads. It shows that click through, conversion, and install rate are almost 2x better compared to a display ad. When acquiring high lifetime value users, try opting for ads that show a unique feature and how they can gain from it. Though, each campaign performance difference per app that’s why experimenting what will work for you might be your best option.
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Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new finance app users
Scale the user base with a lower churn rate
Boost lifetime value of finance app users