Acquire New Finance App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.


Campaign Startup Process
Campaign-Setup3

The Challenge

The app publisher looked into acquiring highly engaged users and generating high Rate of Retention (RR) and optimal Cost-Per-Install (CPI) for a Finance app.


Performance Results

73%

Lower from Cost-Per-Install (CPI) Goal

92%

Increase in Retention Rate (RR)

16%

Higher from Retention Rate (RR) Goal

 

Creative Iterations

UA-finance-how-it-works-video-ad
Video Ad

UA-finance-different-app-feature-display-ad
Display Ad

Key Takeaways

FinTech apps are slowly gaining momentum as more consumers switch to a more convenient lifestyle. Let your finance app take advantage of the increase in users with a user acquisition campaign. 

Based on the data on an acquisition campaign we’ve done for a finance app, retention rates remain high as users show continued engagement with the app. The creative data resulted in better metrics for video ads. It shows that click through, conversion, and install rate are almost 2x better compared to a display ad. When acquiring high lifetime value users, try opting for ads that show a unique feature and how they can gain from it. Though, each campaign performance difference per app that’s why experimenting what will work for you might be your best option. 

If you want to learn more, feel free to leave a message here

Benefits of Acquiring New Users with Programmatic Media

low cost icon

Lower cost to acquire new finance app users

scale icon

Scale the user base with a lower churn rate

value users icon

Boost lifetime value of finance app users


Did You Know?

1.9
Average session of a finance app per user, per day during 2019

29.7%
Conversion rate of finance app from install-to-registration during 2019

5.2M
Total downloads of finance apps in 2019

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights

 

 

Ready to grow and scale your user base?