Acquire New Education App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.


Campaign Startup Process
Campaign-Setup3

The Challenge

The app publisher looked into acquiring highly engaged users and generating optimal Cost-Per-Action (CPA) for an Education app.


Performance Results

66%

Decrease in Cost-Per-Install
(CPI)

64%

Increase Click Through Rate
(CTR)

81%

Decrease in Cost-Per-Action
(CPA)

343%

Increase Install Rate
(IR)

 

Creative Iterations

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Video Ad

education-UA-unique-app-feature-ad
Display Ad

education-UA-banner-ad
Banner Ad

Key Takeaways

Education is a necessity for every individual. It’s also a stepping stone into a brighter future. It’s not surprising that many Education apps are being developed in our digital world since more people are living a smartphone lifestyle.

Aarki worked on a user acquisition campaign for an Education app which targeted the US geo only. It gave us good insight on the creative strategies at play from the successful campaign. Taking a closer look into the performance of the creative formats, it could be deducted that video, display, and banner ads worked best for the campaign. All three formats showed impressive results - presenting a mixed performance between the three. We also concluded that a creative strategy that works is showcasing how the app works and the features it contains. It makes sense for a user growth campaign to apply this as informing users on how the app works is always going to be a helpful way of attracting them.

Excited to start your own user growth campaign with experts? Contact us here to take the first step into a successful Education app.

Benefits of Acquiring New Users with Programmatic Media

low cost icon

Lower cost to acquire new education app users

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Scale the user base with a lower churn rate

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Boost lifetime value of education app users


Did You Know?

90%
Growth of education apps during the coronavirus outbreak from Q4 of 2019

81%
Percentage of students who use mobile devices for studying

3.2M
Total downloads for education apps during 2019

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights

 

 

Ready to grow and scale your user base?