Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating optimal Cost-Per-Action (CPA) for an Education app.
Decrease in Cost-Per-Install
Increase Click Through Rate
Decrease in Cost-Per-Action
Increase Install Rate
Education is a necessity for every individual. It’s also a stepping stone into a brighter future. It’s not surprising that many Education apps are being developed in our digital world since more people are living a smartphone lifestyle.
Aarki worked on a user acquisition campaign for an Education app which targeted the US geo only. It gave us good insight on the creative strategies at play from the successful campaign. Taking a closer look into the performance of the creative formats, it could be deducted that video, display, and banner ads worked best for the campaign. All three formats showed impressive results - presenting a mixed performance between the three. We also concluded that a creative strategy that works is showcasing how the app works and the features it contains. It makes sense for a user growth campaign to apply this as informing users on how the app works is always going to be a helpful way of attracting them.
Excited to start your own user growth campaign with experts? Contact us here to take the first step into a successful Education app.
Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new education app users
Scale the user base with a lower churn rate
Boost lifetime value of education app users