Re-Engage With Lapsed Dress up App Users!

Reactivation Campaign

Reactivating your mobile user base is a key strategy to maintaining the longevity of your app. Using mobile programmatic media, you can target previous users of your app to do a specific action or become active app users again. Whether these users haven’t opened their app in a given period or have uninstalled the app, the goal is to re-engage these previously active users.

Segmentation Strategy

Audience segments are one of the most important pillars in retargeting campaigns. User segments based on historical behavior, such as spend and days lapsed, are used to inform ad messaging to retarget users. The creative ads are tailored to targeted segments. Each intersection list is a Targeting Group with a corresponding Creative Group.

In a Dress up game, you can target your lapsed users based on spend level and last open. We'll work with you to create an ad strategy that is optimized for high engagement.


The Challenge

Acquiring lapsed high lifetime value (LTV) users is a challenge, and retaining and keeping them engaged is yet another. Aarki is here to help you generate more revenue from existing users who have already installed your Dress up game.

Whether users forgot about your app or no longer found it useful, we can encourage them to re-install or start using your app again through a reactivation campaign.

Performance Results


Surpass your ROI with us


Lower your eCPR


Raise key metrics

Creative Iterations



Maximize the benefits of your retargeting campaign! Aarki combines localization with multivariate testing and reaches users who speak the same language but live in different countries.

Professional translators translate to 22 language variants and we dynamically serve the variant with the main language spoken in each country.






Personalized creative ads drive higher engagement. To target the users on a more granular level, Aarki uses segment intersections such as spend level and days lapsed. With full information for creative optimization in our hands, we make sure that the right personalized ad will reach your target user.

Maximize Your Ad Creatives


Highlight different styles


Challenge users to rise up in the game


Display new game features

Benefits of Engaging Lapsed Users

Group 13

Drive more

Retention Icon

Boost retention

value users icon

Gain more high
lifetime value users

Did You Know?

Estimated time spent on a simulation game per active user during 2018

Generated revenue per active user of a simulation game during 2018

Percentage of monthly users who play a simulation game per day in 2018

Group 248


About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

Stronger-ROI (1)

Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.


For more information, please visit or follow us on Twitter: @aarkimobile.


Ready to show your valuable users what they’re missing out?