Acquire New Dress up App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.

Campaign Startup Process

The Challenge

The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Dress up game.

Performance Results


Decrease in Cost-Per-Install


Increase in Return on Investment


Increase Conversion Rate


Creative Iterations

Display Ad

Video Ad

Key Takeaways

With the use of video and display ad formats, a user acquisition campaign for a dress up game saw impressive results. The ROI was surpassed by 148% of the original goal. On top of that, the CPI decreased 1.5x in two weeks. This could be caused by the high performing ad creatives that were published for the dress up game.

Combined with a video ad format, the ad creative that showed different designs from various time periods presented the greatest ROI with 15.04% - showing the best performance out of all the creatives that were published. Being able to show a variety of available features on your ad creative helps with telling your app’s story. 

Though if you’re looking into doing so without using a video ad format, there are many others that you can read about here.

Benefits of Acquiring New Users with Programmatic Media

low cost icon

Lower cost to acquire new mobile game users

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Scale the user base with a lower churn rate

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Boost lifetime value of mobile game users

Did You Know?

Penetration rate of simulation games among smartphone users during 2018

Percentage of users playing simulation games in 2018

Average time spent per session on a simulation game in 2018


About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.


For more information, please visit or follow us on Twitter: @aarkimobile.




Ready to grow and scale your user base?