Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Dress up game.
Decrease in Cost-Per-Install
Increase in Return on Investment
Increase Conversion Rate
With the use of video and display ad formats, a user acquisition campaign for a dress up game saw impressive results. The ROI was surpassed by 148% of the original goal. On top of that, the CPI decreased 1.5x in two weeks. This could be caused by the high performing ad creatives that were published for the dress up game.
Combined with a video ad format, the ad creative that showed different designs from various time periods presented the greatest ROI with 15.04% - showing the best performance out of all the creatives that were published. Being able to show a variety of available features on your ad creative helps with telling your app’s story.
Though if you’re looking into doing so without using a video ad format, there are many others that you can read about here.
Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new mobile game users
Scale the user base with a lower churn rate
Boost lifetime value of mobile game users