The number of mobile app users has skyrocketed in the last few years, making the app market more competitive than ever. In this overcrowded market, app owners are faced with the challenge of retaining users, as well as re-engaging users who have stopped using their apps. One effective strategy to address this challenge is through the use of mobile retargeting campaigns.
Retargeting plays a vital role in any mobile marketing campaign. It allows you to win back users that have lapsed and prevent them from churning. In our FREE eBook, you will learn:
The importance of retargeting in mobile marketing
Understanding the value of running retargeting campaigns
The do’s and don’ts of mobile retargeting
A deeper understanding of the role of retargeting in the mobile marketing ecosystem
How to create effective retargeting campaigns that will help you improve engagement, retention, and lifetime value.
Actionable insights on the ‘do’s’ and ‘don’ts’ of mobile retargeting.