Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Dating app.
Decrease in Cost-Per-Install
Increase Conversion Rate
Increase in Return on Investment
Increase Install Rate
Dating apps continue to rise in popularity among mobile users. There are several popular ones out in the app market already so how can you make yours stand out?
Based on a user acquisition campaign that we’ve done for a dating app, we discovered different strategies that work and don’t work. In terms of ad creative format, banner ads were the most successful ad format to engage with users of a certain geo. The banner ad surpassed the ROI goal by 68%. It showed a stronger conversion rate and cost per install performance compared to a display ad. Though, the data must be taken with a grain of salt because each campaign performs differently. Learn more on how you can create performance at scale for your dating app here.
Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new dating app users
Scale the user base with a lower churn rate
Boost lifetime value of dating app users