Acquire New Dating App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.


Campaign Startup Process
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The Challenge

The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for a Dating app.


Performance Results

18%

Decrease in Cost-Per-Install
(CPI)

47%

Increase Conversion Rate
(CR)

989%

Increase in Return on Investment
(ROI)

84%

Increase Install Rate
(IR)

 

Creative Iterations



Banner Ad

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Display Ad

Key Takeaways

Dating apps continue to rise in popularity among mobile users. There are several popular ones out in the app market already so how can you make yours stand out?

Based on a user acquisition campaign that we’ve done for a dating app, we discovered different strategies that work and don’t work. In terms of ad creative format, banner ads were the most successful ad format to engage with users of a certain geo. The banner ad surpassed the ROI goal by 68%. It showed a stronger conversion rate and cost per install performance compared to a display ad. Though, the data must be taken with a grain of salt because each campaign performs differently. Learn more on how you can create performance at scale for your dating app here.

Benefits of Acquiring New Users with Programmatic Media

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Lower cost to acquire new dating app users

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Scale the user base with a lower churn rate

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Boost lifetime value of dating app users


Did You Know?

14HR 28M
Total install-to-purchase time of users on dating apps in 2019

12K
Total number of dating apps in the Google Play Store as of February 2019

3.47
Average session per user, per day of dating apps during 2018

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights

 

 

Ready to grow and scale your user base?