Acquire New Coloring App Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.


Campaign Startup Process
Campaign-Setup3

The Challenge

The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI and CPA for a Coloring app.


Performance Results

80%

Decrease in Cost-Per-Install
(CPI)

80%

Increase Click Through Rate
(CTR)

70%

Decrease in Cost-Per-Action
(CPA)

134%

Increase Conversion 
Rate
(CR)

 

Creative Iterations

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Seasonal Coloring Ad

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Coloring Video Ad

Key Takeaways

Taking advantage of key holidays might work for your next ad creative. In the case of this acquisition campaign for a coloring app, it was able to benefit from the holiday season through using an events-based creative strategy. It saw better results like a 2.4x better CR compared to a non-seasonal creative. Other than the conversion rate, events-based creative’s CPI and CPA was lower by more than half in comparison to the non-seasonal ad.

Paired with a video ad format, the ad creative saw exceptional campaign performance after six weeks. Trying to venture out to more out-of-the-box creatives? Read our article to learn how to do so!

Benefits of Acquiring New Users with Programmatic Media

low cost icon

Lower cost to acquire new coloring app users

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Scale the user base with a lower churn rate

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Boost lifetime value of coloring app users


Did You Know?

26%
Growth of entertainment apps as of the first quarter of 2019

7.7M
Downloads for the top five coloring book apps combined in 2018

$4.2M
Generated revenue for the top five coloring book apps combined in 2018

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights

 

 

Ready to grow and scale your user base?