Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI and CPA for a Coloring app.
Decrease in Cost-Per-Install
Increase Click Through Rate
Decrease in Cost-Per-Action
Seasonal Coloring Ad
Coloring Video Ad
Taking advantage of key holidays might work for your next ad creative. In the case of this acquisition campaign for a coloring app, it was able to benefit from the holiday season through using an events-based creative strategy. It saw better results like a 2.4x better CR compared to a non-seasonal creative. Other than the conversion rate, events-based creative’s CPI and CPA was lower by more than half in comparison to the non-seasonal ad.
Paired with a video ad format, the ad creative saw exceptional campaign performance after six weeks. Trying to venture out to more out-of-the-box creatives? Read our article to learn how to do so!
Benefits of Acquiring New Users with Programmatic Media
Lower cost to acquire new coloring app users
Scale the user base with a lower churn rate
Boost lifetime value of coloring app users