We might associate mobile tech with male executives and engineers, but there are many women in tech and executive-level roles who are now leading the industry.
Currently, women hold 31% of computing jobs, according to a study by CEB. And the good news is this number is set to continuously increase until the year of 2020.
To acknowledge and give credit to women in the mobile tech industry, Aarki is pleased to announce the start of a new blog series featuring women, game changers in the mobile industry.
Director of Business Development and Marketing
“Technology sees skills before gender, so either men or women can make it,” C. Jacobson.
- Can you tell us about the work you and your organization do?
I am the Business Development and Marketing Director at Aarki. Aarki is one of the leading mobile first DSPs. We deliver superior campaign results through the unification of dynamic creative optimization and programmatic media buying. My role as the BD and Marketing Director is to develop a full scale, data-driven programmatic supply strategy that spans various industry verticals and campaign tactics. I also lead all marketing efforts, including developing brand and content marketing, events and media partnerships.
- What inspired you to pursue this career?
I like how technology evolves and impacts people’s lives. It has a lot to offer, to discover and to learn. The combination of my marketing background and my passion for technology makes me love what I do.
- What is your favorite thing about your job?
I get to wear many hats at the same time, including building partner relationships, marketing our product, writing computer codes to analyze data, and tracking integration. I love doing it all! I’ve had the opportunity to learn a lot of things outside my comfort zone.
- What do you see as the biggest challenge for women in tech and how do we overcome it?
The lack of diversity in tech. We have to discover more women who can innovate and lead in this industry. We need to empower women to pursue their careers and be confident in their skills. As the saying goes, technology sees skills before gender, so either men or women can make it.
- How did Aarki help you grow as one of the leaders in your company and industry?
Aarki gives me a lot of opportunities to grow. It has given me the voice to lead, mentor, and motivate people to do their best and pursue their passion. I am also able to attend global conferences where I meet highly intelligent people whom I learn from and share ideas with.
- What is your biggest achievement to date – personal or professional?
Both personal and professional achievements, I try to be a better version of myself every day and share my learnings with other people as much as I can.
- What/who inspires you?
There are many but my greatest inspiration is my mom. She is very smart and strong and made me realize that no matter how many times you fail, you always have another chance to make things right.
- If you were not in this industry, what would you be doing?
A travel blogger or photographer. I love exploring and capturing sceneries and experiences.
- Tell us something that might surprise us about you.
I like to play mobile hardcore games.
- What is your personal philosophy?
The best way to predict your future is to create it.