Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.
To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry.
Chen Glanz Shtern
Director of Retargeting, SciPlay
My name is Chen, I am a Marketing Lead at Scientific Games, one of the largest social casino game developers in the world!
I have been working at Scientific Games for two and a half years now and overall in the online marketing industry for the past six years. In my current position as a marketing lead, I'm responsible for the UA activity, ASO and CRM of 88 Fortunes, an Asian themed social casino slot game.
- When did you know that the adtech was a reality for you?
I owned a small Dim-Sum stand, and at some point, I felt I needed to expand. To do that, I decided to take a PPC & Online Marketing course to promote my business online. While studying, they offered me a job. Of course, I agreed and it was the best decision I have ever made. At that moment, I knew I found the right path for me. I worked my way up in different adtech companies until I found my home at Scientific Games.
- Tell us about the app that you manage?
88 Fortunes is an Asian inspired social casino mobile game. The game is one of Bally's well-known video slot machines you can play anywhere, anytime. What I love about this game is that it's not just another slot game. The players follow a story that takes them on a magical journey with unique graphics. While advancing in game levels and completing the various quests in it, players can explore new worlds and meet new characters.
- What do you see as the next big thing in mobile app marketing?
I think Artificial Intelligence (AI) is definitely the next big thing in the mobile app marketing Industry. AI and Machine learning platforms once programmed, have an automated reasoning capability to analyze the actions of the app's users and make quick decisions based on a number of factors. The optimization process is much more tailored and gives each consumer an individual experience. I'm aware that Amazon, Google & Facebook have already started using this approach, and there's still a long way to go, it's just the beginning.
- What are the qualities of a good mobile marketer?
I believe that a good mobile marketer should be highly motivated, with analytical skills, adaptable, creative, out of the box thinker, a team player and willing to learn something new every day. The online marketing field is very dynamic and keeps on changing. An online mobile marketer needs to adapt to all these changes as this is a fast pace type of industry.
- What do you see as the biggest challenge for women in tech and how do we overcome it?
Nowadays, it's a fact that there are not enough women in tech. Especially in management. Women often don't see their own worth, potential and easily underestimate their own abilities (Myself included).
I make sure to remind myself from time to time what is my own worth. I feel very lucky because my colleagues and bosses respect me and appreciate the hard work that I do. At the end of the day, we're constantly being challenged as women in the industry. We need to be confident in ourselves, always push forward and remember to remind ourselves that we can do anything.
- How would you describe you to people who don’t know you?
I am a Mother, a wife, a daughter, a career woman and a friend who tries to balance everything as well as I can. I'm very detail oriented & an analytical type of person. I'm highly ambitious and like to set goals for myself constantly. I'm a people person, love life, my friends and family.
- When have you been the proudest?
I was 25 when I opened my own business. I needed to learn everything on my own and started from scratch. I find this time challenging but also very rewarding. My business was very successful and I was proud of my achievements. It taught me a lot about myself and my capabilities. This experience made me realize that everything is possible if you believe in yourself. In my opinion, that's the key to success.
- Who are the people that inspire you in your life?
On the professional side, my role model is Sheryl Sandberg, the Facebook COO and the "Lean in" author. She is a great example of a strong, smart, passionate woman, who is upfront about her success, but also her battles.
As for my personal life, I find my inspiration in my husband Roy. He's a full partner in our life at home. He is a peaceful, smart and accepting person, who can always give me the best advice. He inspires me to be the best version of myself.
- How do you stay motivated?
I stay motivated by finding new challenges at my workplace and updating my goals and personal KPI's. I feel like I'm learning something new every single day. Challenges stimulate me. There's always a new challenge to overcome and I want to be the first in line to do it.
- What’s one thing people don’t know about you?
I love singing and talent competitions, I even participated in a singing competition as a kid. I thought I was the best singer in the world but obviously, I didn't make it to the next round, so I guess everything turned out for the best!