What metrics should marketers consider for retargeting?


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If you’re an advertiser aiming to run retargeting campaigns in the near future, it’s essential to know what metrics you should consider to maximize your campaign’s performance and to successfully drive growth. 

Grace Oabina, Senior Manager of Analytics at Aarki who leads the retargeting campaign management team, is here to share her tips and tricks for a successful retargeting campaign.

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Topics: Retargeting