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What Is Deep Linking and Why Should Marketers Care?


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Acquiring app users is only half the job. To convert your app users into paying customers, app marketers need to show relevant content. One of the most effective methods to achieve this is through deep linking.

What is a deep link and how does it work?

Deep link ads direct users to the specific content if the app is installed, and direct users to the app store listing if the app is not installed. The concept is not new, but it’s currently widely used as it is a requirement not only for user acquisition but also for retargeting goals.

For instance, if you're trying to get people to engage with your e-commerce app by running ads for a specific item you are selling on the app or a particular item you have on sale, you can use deep links to send people directly to that specific retail item, rather than the homepage of your app.  

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Why does deep linking matter?

What are the benefits of deep linking?

  • Better User Experience - Deep links are removing extra steps the users have to take to get to the specific product app marketers are promoting by skipping the App Store redirection phase if the app is already installed.
  • Retargeting Like a Boss - Adding deep linking to retargeting campaigns gives app marketers an extra edge. When a lapsed user clicks an ad, he or she gets to the exact point where they dropped off. This increases the chances that the lapsed user will engage with the app again.
  • Higher Conversion Rates - Deep links drive higher conversion rates because they are personalized to the user’s interests. Combining deep links with personalized ads is a powerful strategy for increasing conversions and deepening user loyalty.

Aarki utilizes the benefits of different app marketing strategies to ensure that your app marketing dollars are spent on the right ad creative and are shown to the right user through the right method.

 

Topics: Programmatic Advertising