Retargeting has become a buzzword since app marketers realized that engaging and retaining users with high lifetime value (LTV) is more efficient than having new users install their apps. As mobile advertising develops, so do retargeting strategies.
In our recent webinar with Adjust, we explored the most efficient retargeting strategies for mobile gaming apps. The webinar was presented by Nicol Cseko, Director of Product at Aarki, and Eduardo Ronquillo Jr., Technical Account Manager at Adjust.
Some of the topics discussed included:
- Aarki retargeting pillars: Audience Lists, Match Rate, Creatives, Models
- Aarki retargeting strategy and process
- Case studies that show the power of creatives, campaign management, and audience segmentation
- Benefits of user segmentation
- Adjust’s use cases for segmentation
- Audience Builder by Adjust
If you missed the webinar, you can watch the full video here:
Stay tuned for our upcoming webinars to get a better understanding of hot topics in mobile advertising.