Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.

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Successful User Acquisition Strategies for Social Casino Games

Social casino apps have grown tremendously to become highly profitable. They have gained popularity across a wide range of audiences. According to Eilers Research, the social casino gaming market is expected to generate $4.4 billion in revenue this year.

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Successful User Acquisition Strategies for Puzzle Games

Puzzle games have proved that very simple repetitive mechanics can be hugely profitable. A search for “puzzle” games in the App Store reveals over 2,000 results with the likes of Candy Crush Saga and Candy Crush Soda Saga at the top. Due to the immense popularity enjoyed by this genre, puzzle games have gone mainstream.

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(Kochava) Three Ways to Increase Your Audience Reach with the Kochava Collective

Source: Kochava

The odds are certainly against apps, especially new ones, when it comes to app store ranking. The app stores are flooded with apps (2.2 million for Android). Having a good app store ranking depends on the number of new users of your app, but getting in-app ads and apps into the right hands is a convoluted game with lots of players. You need to know your audience and where to find them among the networks.

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Mobile App Marketing Strategies: Then vs. Now

The mobile advertising industry has matured over the past few years. We can look at its brief history in three main stages. Let’s take a deeper dive into the evolution of mobile app marketing to understand today’s current strategies.

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Should You Use Mobile Playable Ad On Your Next Campaign?

The mobile advertising industry continues to grow and innovate at a fast pace. One of the newest mobile ad formats to emerge in the recent year is playable ad. Since its emergent, playable ad has quickly become a popular ad format amongst mobile app marketers.

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The Evolution of Mobile App Marketing Part 3: Lookalike Audience Targeting & Bespoke Segments


The mobile app marketing industry has matured immensely over the past years. As discussed in part 1 and part 2 of this blog series, the industry has shifted focus from ad clicks to installs and post-install events. Now, many app marketers have also been testing new strategies such as cross-promotion and re-engagement. However, as this industry evolves, so does advertising technology. This evolution enables app marketers to leverage advanced technology for new strategies.

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The Evolution of Mobile App Marketing Part 2: Cross-Promotion & Re-engagement


The mobile app marketing industry has undergone quite a few changes since its early days. As discussed in part 1 of this blog series, the industry began with the focus on clicks then moved to optimizing for installs and post-install events. Today, app install is still one of the most common key performance indicators (KPI) in an app marketing campaign. However, as the mobile app industry continues to mature, app marketers are starting to realize that acquiring high lifetime value (LTV) users is the key to success. Thus, many have began to optimize their app marketing campaigns for high LTV users.

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The Evolution of Mobile App Marketing Part 1: User Acquisition


The mobile app industry has come a long way since almost a decade ago. Back in 2007, Apple released the first generation of iPhone with preloaded apps. Shortly after, the first Android smartphone hit the market in 2008. Back then, mobile apps were simply deemed as useful, nice-to-have tools that people could live without.

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Improving Mobile App Marketing Campaign Performance with Responsive Ad Creative

Mobile device usage has skyrocketed during the past decade. Likewise, mobile devices themselves have taken big steps in evolving. From the birth of the first generation of iPhone in 2007 and first Android smartphone in 2008 to the recent debut of iPhone 7 and other Android models, we’ve seen several different screens sizes and upgrades.

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The Role of Mobile Devices in eCommerce

Over the year, mobile devices have become more of a necessity rather than an accessory. There was a time when we used mobile devices only for communication. Nowadays, mobile devices are everywhere and are used for variety of purposes. From finding transportation to doing taxes, mobile app solutions have quickly been growing at an exponential rate. One of the fastest growing mobile app verticals is ecommerce.

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