Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Improving Quality of Mobile App Traffic Through Fraud Prevention

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As programmatic advertising spend continues to skyrocket in recent years, fraud quickly became one of the top concerns for mobile app advertisers who conduct media-buying programmatically. In part 1 of this 2-part blog series, some of the common sources of errors that led to ad fraud are explained and ways advertisers can tell they are being affected by ad fraud are addressed. In this part, adjust discusses the repercussion of ad fraud and how advertisers can prevent it from degrading mobile app traffic quality will be discussed.

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Differentiating Between Open Auction, Private Auction, & Preferred Deal in Programmatic Advertising

Programmatic advertising has become one of the fastest growing channels of digital marketing due to its inherent abundance of media inventory and buying efficiency. It offers multiple ways for mobile app advertisers to find the right media inventory for their ads. But with a few different ways to acquire media inventory programmatically, app advertisers are sometimes confused about which is the best way. To lessen the confusion, let’s shed some light on the differences between three different ways: open auction, private auction, and preferred deal.

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The Evolution of Mobile App Marketing Part 3: Lookalike Audience Targeting & Bespoke Segments

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The mobile app marketing industry has matured immensely over the past years. As discussed in part 1 and part 2 of this blog series, the industry has shifted focus from ad clicks to installs and post-install events. Now, many app marketers have also been testing new strategies such as cross-promotion and re-engagement. However, as this industry evolves, so does advertising technology. This evolution enables app marketers to leverage advanced technology for new strategies.

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Optimizing Your Mobile Programmatic Advertising Strategies for Success

Mobile app advertising has become a necessity for app marketers trying to reach their target audiences. Hence, many app marketers have incorporating in-app advertising into their media planning and are leveraging programmatic buying strategies to drive their campaign performance. According to eMarketer, this year programmatic digital display ad spend represents 67% of all display ad transactions in U.S., with 69% of that spend going toward mobile.

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The Evolution of Mobile App Marketing Part 2: Cross-Promotion & Re-engagement

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The mobile app marketing industry has undergone quite a few changes since its early days. As discussed in part 1 of this blog series, the industry began with the focus on clicks then moved to optimizing for installs and post-install events. Today, app install is still one of the most common key performance indicators (KPI) in an app marketing campaign. However, as the mobile app industry continues to mature, app marketers are starting to realize that acquiring high lifetime value (LTV) users is the key to success. Thus, many have began to optimize their app marketing campaigns for high LTV users.

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The Differences Between Native Advertising and Content Marketing

Do you associate native advertising with content marketing? If so, you are not alone. In fact, many people associate the two terms or think that they’re the same. However, there are differences between the two.

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Understanding Hard And Soft Price Floors in Programmatic Media Buying

In recent years, programmatic has grown to become a popular media-buying channel for advertisers across the globe. As the mobile industry grows, it’s not difficult to see why app marketers are looking to programmatic media as the solution. Mobile users have diversified interests and behavior, making it much more difficult for app advertisers using traditional ways to select, negotiate, and buy the media that will optimize ad performance toward the target users.

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The Evolution of Mobile App Marketing Part 1: User Acquisition

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The mobile app industry has come a long way since almost a decade ago. Back in 2007, Apple released the first generation of iPhone with preloaded apps. Shortly after, the first Android smartphone hit the market in 2008. Back then, mobile apps were simply deemed as useful, nice-to-have tools that people could live without.

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