Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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2018 Programmatic Predictions, Part 2: How Mobile Industry Will Shape Out

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Mobile apps have already changed the digital world we live in, and there’s still a lot more to look forward to this year as we continuously develop tools and strategies to make people’s lives more convenient. According to the latest research by eMarketer, in 2017 people spent 2.5 hours a day using their mobile devices, a jump of 10.3% over 2016. But have we been taking advantage of this rapid growth of the mobile ecosystem? Let’s look at some forecasts for 2018 which will take us closer to leveraging the industry’s full potential.

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2017 Year Recap, Part 1: Challenges and Achievements

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It’s the beginning of the year, a great time to look back at what happened in 2017 and look ahead to what 2018 may have in store for us.

The mobile programmatic industry was a fast growing sector in 2017 and we saw a lot of advancements in technology and strategies for acquiring and retaining high LTV users. Nevertheless, we faced challenges which were an impetus for thinking wider, acting smarter, and finding better, more comprehensive solutions.

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(Chartboost) Fighting Ad Fraud: Jampp & Aarki Discuss the Future of Transparent Programmatic

Source: Chartboost

The programmatic landscape is constantly adapting to new ad tech needs and requirements. As programmatic buying has continued to introduce more complexities, Interactive Advertising Bureau (IAB) has tasked itself with designing “new procedures to bring more clarity to the byzantine digital ad-supply chain”. This new protocol is actively being developed within the IAB, which is accepting public comments until December 15, 2017.

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It’s the Most Wonderful Time of the Year: How to Make the Most of It

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Gone are the days when holiday season sales were associated only with ringing cash registers. Digital clicks are becoming new signs of holiday shopping.

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The Rise of Playable Ads

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Mobile advertising continues to be an evolving industry with the rise of different ad formats. While app marketers across the world focus their KPIs on acquiring high-quality users, as opposed to prioritizing scale, playable ads are starting to take momentum on both acquiring high-quality users and scaling campaign performance.

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Using Multivariate for Geo Localization

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In the last few years, the rapid development of more advanced targeting capabilities for mobile programmatic media buying has paved the way to creating a new set of creative possibilities. Thanks to location data, mobile devices now allow marketers to target users on an even more granular level.

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Aarki Announces Integration with AppsFlyer Audiences

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Running a data-driven mobile app marketing campaign doesn’t have to be difficult. The integration of data management and programmatic advertising platforms makes it easy for marketers to transfer and leverage data for their campaigns through a single API in seconds.

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Retargeting Optimization: Re-engage Your Lapsed Users

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App marketers used to focus on getting users to install their apps. As the industry continues to mature, engaging and retaining users with high lifetime value (LTV) has emerged as a more critical challenge.

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Suppression List Case Study

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The mobile app ecosystem has always been dynamic. The app marketers’ key performance indicators (KPIs) for ad campaigns used to be measured by ad clicks and install volumes. As the industry continues to develop, LTV user acquisitions are now the measurement of campaign performance.

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The State of Programmatic Advertising in the U.S.

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Programmatic has grown to become a popular media-buying channel for advertisers across the globe. The diversified interests and behaviors of mobile users make it more difficult for app advertisers who are using traditional advertising ways to select, negotiate, and buy media that better optimizes ad performance.

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