Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


Follow us:  circle_twitter circle_linkedin circle_facebook

The State of Programmatic Advertising in China

Programmatic in China_Blog Header

Programmatic advertising continues to progress globally. In 2019, around 65% of global digital ad spend is expected to be traded programmatically, and advertisers will spend $84 billion on programmatic worldwide. The US market continues to be the front-runner in global programmatic ad spending, with $40.6 billion spent during the previous year. Second is China, which spent significantly less: $7.9 billion. But that figure doesn’t tell the entire story of China’s development as a programmatic market. 

Read more ...

Growth Factors of Programmatic Advertising in South Korea

KR-programmatic

Mobile is driving programmatic advertising growth worldwide. While North America is still by far the biggest programmatic market to date, making up 58% of global spend, Asia’s rapid growth rates mean it’s quickly catching up. In this article, we’ll focus on South Korea, one of the most important app markets in the world. Let’s take an in-depth look at the country’s growing programmatic market.  

Read more ...

Dating in the Digital Age

dating

Aspiring daters are open to making connections digitally, providing dating app advertisers with more reach. This is a continually-growing market that dating app advertisers can use to their advantage.

Read more ...

Grow Your Shopping App

growyourshoppingapp (1)

E-commerce is on the rise. According to research from Statista, mobile e-commerce sales worldwide are expected to hit $2.91 trillion by 2020. Other research shows that the amount of time people spent using shopping apps in 2018 grew by 45% compared to 2016. With clicks winning over bricks, now is the perfect time to step up your shopping app advertising. Read on for insights on how to grow your shopping app.

Read more ...

Retargeting vs User Acquisition: Which Strategy Suits Your Next Campaign?

header_revised

Despite your best efforts, sometimes users stop engaging with your app. This creates a dilemma: is it better to re-engage your lapsed users or to spend all your budget on acquiring new users? Read on to learn about the goals, similarities, differences, and creative strategies used for both User Acquisition and Retargeting strategies for a clear understanding of how to plan your next app marketing campaign.

Read more ...

Do's and Don'ts for Your First Retargeting Campaign

RT-dos-donts

Running your first retargeting campaign can seem daunting. On your journey to rekindling the interest of your app users, knowing the basic do’s and don’ts can go a long way. Here’s the rundown on effective retargeting:

Read more ...

Branding Campaign Strategy

header_1

An effective app marketing campaign always begins with a solid strategy. Whether your goal is to raise brand awareness, drive more installs, or retain high lifetime value users, it pays to step up your branding game.

Read more ...

3 Tips to Optimize Your Retargeting Campaigns for 2019

optimize-retargeting

In 2019, retargeting is on the rise.

One of the programmatic trends we expect is wider use of retargeting given the growing importance of customer loyalty and the fact that it’s more efficient to retain customers than to acquire new ones.

If you’re an advertiser considering running retargeting campaigns this year, it is essential for you to know how to maximize your campaign’s performance to successfully drive growth. Below are  three tips on how you can optimize your retargeting campaign. These are based on best practices we’ve learned over the years through our experiences in running retargeting campaigns for our clients.

Read more ...

Predicting Lift with PSA Test Campaign

controlgroups-1 (2)

Measuring campaign performance is essential to track your distance from your marketing goals. As such, the ability to quickly analyze the impact of your campaign strategies on audience conversion should be given emphasis. Check out our infographic below to learn how running a PSA test campaign helps you achieve optimum campaign performance. 

Read more ...

Programmatic Trends That Will Shape Mobile Marketing in 2019

programmaticpredictions2019-2

Mobile continues to change our digital lives. According to eMarketer’s latest research, among the 3.75 billion internet users worldwide in 2019, 86.2% will use a mobile phone to go online. Moreover, for the first time, over one-third of ad dollars worldwide will go to mobile in 2019. But are we taking advantage of mobile ecosystem’s rapid growth? Let’s look at some forecasts for 2019 which will take us closer to leveraging the industry’s full potential.

Read more ...