Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.

Follow us:  circle_twitter circle_linkedin circle_facebook

How You Can Win Users with Rewarded Video


Mobile advertising continues to be a fluid industry with evolving ad formats. The top performance driven ad formats on mobile are rich media and video. Along with Native, Rewarded Video is the fastest growing ad format in programmatic advertising.

Read more ...

adjust and 12 Leading Ad Networks Partner to Fight Mobile Ad Fraud

Source: adjust


At a summit for mobile ad network and app marketing platform leaders in Berlin, Adjust announced a lineup of 12 networks and app marketing platforms that have come together with the common purpose of fighting mobile ad fraud. This partnership has been officially undersigned by Aarki, Chartboost, ClicksMob, Criteo, crobo, Glispa, IronSource, Jampp, Remerge, Startapp, Tapjoy and Vungle.

Read more ...

How To Keep Your App Users Engaged With App Marketing Tips

Acquiring high LTV users is a big challenge but retaining and keeping them engaged is another. In fact, many apps are failing to maintain user’s interests and keeping them engaged for a long duration. A study from eMarketer reveals, “only 24% to 29% of iOS users who installed an app used it again within 24 hours of their first app session.” So, with all the efforts you put in acquiring new users, it’s crucial to have a plan in keeping them engaged. App marketing offers several strategies like user segmentation and re-engagement ads for maximizing the user value. Let’s review two tactics that are beneficial to app marketers.

Read more ...

Reigning in Data for Creative Optimization. Part 1: The Process of Setting up Creatives

creative_optimization_part_1.pngIn today’s digital world, ads are everywhere. Using the right creative is crucial for running a successful app marketing campaign. In fact, creatives can make or break your campaign. If they are catchy, relevant and based on the user experience, they will grab the user's attention and drive installs. Otherwise, they will most likely get ignored by the users, together with all the other ads they see every day.  

Read more ...

Programmatic Predictions for 2017: How Mobile Industry Will Shape Out

2016 has been an exciting year for the mobile industry. We have seen major shifts from the usual CPI campaigns to programmatic buying. With volume and ROI in focus, app marketers are beginning to notice the impact of higher LTV and ROI from programmatic campaigns. A solution that unifies data, creative, and technology will deliver the best results. So, what do we look forward to in the coming year?

Read more ...

Mobile App Marketing Strategies: Then vs. Now

The mobile advertising industry has matured over the past few years. We can look at its brief history in three main stages. Let’s take a deeper dive into the evolution of mobile app marketing to understand today’s current strategies.

Read more ...

All About Cross-Device Mobile App Marketing

Nearly one in every ten U.S. Internet users, which is more than 31 million people, will access the Internet exclusively through a mobile device in 2016. Moreover, according to eMarketer, by 2020, this mobile-only audience will grow to more than 42 million people or nearly 15% of U.S. Internet users. This forecast is quite impressive considering the fact that person may own several mobile devices. 

Read more ...

Improving Quality of Mobile App Traffic Through Fraud Prevention


As programmatic advertising spend continues to skyrocket in recent years, fraud quickly became one of the top concerns for mobile app advertisers who conduct media-buying programmatically. In part 1 of this 2-part blog series, some of the common sources of errors that led to ad fraud are explained and ways advertisers can tell they are being affected by ad fraud are addressed. In this part, adjust discusses the repercussion of ad fraud and how advertisers can prevent it from degrading mobile app traffic quality will be discussed.

Read more ...

Differentiating Between Open Auction, Private Auction, & Preferred Deal in Programmatic Advertising

Programmatic advertising has become one of the fastest growing channels of digital marketing due to its inherent abundance of media inventory and buying efficiency. It offers multiple ways for mobile app advertisers to find the right media inventory for their ads. But with a few different ways to acquire media inventory programmatically, app advertisers are sometimes confused about which is the best way. To lessen the confusion, let’s shed some light on the differences between three different ways: open auction, private auction, and preferred deal.

Read more ...

The Evolution of Mobile App Marketing Part 3: Lookalike Audience Targeting & Bespoke Segments


The mobile app marketing industry has matured immensely over the past years. As discussed in part 1 and part 2 of this blog series, the industry has shifted focus from ad clicks to installs and post-install events. Now, many app marketers have also been testing new strategies such as cross-promotion and re-engagement. However, as this industry evolves, so does advertising technology. This evolution enables app marketers to leverage advanced technology for new strategies.

Read more ...