Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.

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Aarki Announces its Integration with TUNE Multiverse


We, at Aarki, believe that full and granular transparency is the key to good decision making in the mobile marketing ecosystem. In keeping with that belief, our new integration with TUNE Multiverse is aimed to support the initiative that advertisers should have up-to-date insights into the performance of their ad spend.

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Aarki Announces Cost Integration with Kochava


Aarki is excited to announce the cost integration with Kochava which aims to simplify the complexity of mobile ad campaign analytics and optimization. With this integration, Kochava brings all the data into a single dashboard and gives the advertisers the capability to correctly compute ROI, as the missing part of the puzzle, i.e., cost data is now available with other measurement metrics such as revenue data, impressions, clicks, installs and events.

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