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2017 Year Recap, Part 1: Challenges and Achievements

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It’s the beginning of the year, a great time to look back at what happened in 2017 and look ahead to what 2018 may have in store for us.

The mobile programmatic industry was a fast growing sector in 2017 and we saw a lot of advancements in technology and strategies for acquiring and retaining high LTV users. Nevertheless, we faced challenges which were an impetus for thinking wider, acting smarter, and finding better, more comprehensive solutions.

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Aarki Announces East Coast Data Center Expansion

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Aarki is pleased to announce the expansion of its data center footprint with the addition of a new facility in Virginia, which is the company’s third data center in the US and its fifth globally.

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Aarki Announces Integration with ONE by AOL

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Aarki announces its integration with Oath’s ONE by AOL: Mobile platform, which helps publishers monetize their content while enabling advertisers to reach audiences at scale.

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Aarki Announces Integration with InMobi

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Aarki announced its integration with InMobi, a global mobile advertising and discovery platform that specializes in delivering the best ROI for mobile marketers.

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Aarki Announces Integration with AppsFlyer Audiences

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Running a data-driven mobile app marketing campaign doesn’t have to be difficult. The integration of data management and programmatic advertising platforms makes it easy for marketers to transfer and leverage data for their campaigns through a single API in seconds.

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Transparency and API Updates

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Transparency is the key to a programmatic advertising campaign success. Aarki Encore, our proprietary mobile advertising platform, takes campaign transparency to the next level by letting advertisers track campaign performance, creative variants, and media placement in real-time, and make real-time decisions to help their campaign drive stronger ROI.

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(Adjust) Announcing CAAF: The Coalition Against Ad Fraud

Source: Adjust

We’re continuing to take the fight to mobile ad fraud with a new anti-fraud alliance known as the Coalition Against Ad Fraud, or CAAF.

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Aarki Announces Integration with Chartboost

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Aarki announces its integration with Chartboost, one of the largest mobile games-based growth and ad monetization platforms.

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Aarki Announces Integration with AdColony

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Aarki announces its integration with AdColony to offer full-screen HD quality video ads to app marketers. Advertisers can access AdColony’s premium Instant-Play™ video SDK-based supply at scale via programmatic buying. AdColony’s Instant-Play™ technology delivers a better user experience by virtually eliminating video ad load time. Aarki has seen good ROI performance from this premium video supply.

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Scrubbing Now Available for Timeline

We are excited to announce this new feature, added to Aarki Encore, our proprietary mobile advertising platform that aims to simplify the process of creating engaging and catchy creatives.

Aarki Encore includes a visual timeline interface for managing animations. The new scrubbing feature allows advertisers to review the timeline at any point and see all animation elements, without needing to preview the animation. Scrubbing removes that extra step and makes it much easier to review and fine-tune animation without leaving the editor interface.

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