Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Aarki Announces Integration with Narrative

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Data analytics and data management platforms have revolutionized the mobile advertising industry, allowing app marketers to deliver highly targeted messaging to their prospective users.

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Meet Us at App Growth Summit SF

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Mark your calendars for a full day of learning and networking on October 25 at the App Growth Summit SF. Aarki is delighted to be sponsoring this event, which gathering mobile app industry leaders to discuss the retrospective analysis of 2018’s learnings, and projections for where to optimize growth strategies for 2019.

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Aarki Automates Adjust Audience Delivery

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Programmatic advertising continues to shift away from simply impressions to a more advanced audience-targeted approach. Adjust Audience Builder simplifies the process. We are excited to go deeper in our integration—automating Adjust audience delivery and audience updates to our buying platform. This allows advertisers to create customized user lists and push them directly to campaigns.

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Sharing Audience Segments with Aarki via mParticle

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With the rapid development of more advanced targeting capabilities for mobile programmatic media buying, marketers are now able to target users on an even more granular level. And thanks to the adoption of different strategies for audience segmentation, it’s now easier for marketers to reach more targeted users through their app marketing campaigns.  

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Kickstarting Programmatic Connect

Aarki’s first Programmatic Connect event, in partnership with MoPub, gathered app marketers for an insightful afternoon discussing mobile programmatic. The event took place at The Ham Yard Hotel in London on the 20th of September.

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New Navigation and Design Updates in Aarki Studio

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We are excited to announce new navigation and design updates in our proprietary creative platform, Aarki Studio, which aim to simplify the campaign management process.  

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Meet Aarki at MGS Event in Canada!

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Mobile Growth Summit Canada is calling marketing professionals to discuss user acquisition, monetization, retention, and re-engagement! Aarki is pleased to be sponsoring the final MGS event this year. Join us and other experts on September 20 for a full day of conferencing, followed by networking, food and drinks.

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Aarki Further Expands its Presence in APAC with New Hires

Aarki is excited to welcome Krishna Krovi, VP of Sales – APAC, and Naoki Kobayashi, Sr. Director of Sales – Japan, who will lead sales in Asia-Pacific region.

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Aarki Announces Cost Integration with AppsFlyer

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Aarki announces its cost integration with AppsFlyer to bring campaign transparency to the next level. Marketers should have complete visibility and control over their campaigns in real-time and in a single dashboard with all the necessary information for calculating return on investment (ROI).

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Making the World a Better Place with Video Games

Aarki was excited to contribute to the King team initiative to help make the lives of people with physical disabilities more fun.

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