Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.

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Improve Your Real-Time Bidding and Mobile Retargeting with Aarki and mParticle


Source: mParticle 
By Abril McCloud, Director of Content at mParticle

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Recap: Programmatic Connect Tokyo


Last February 26, we gathered industry experts in the vibrant city of Tokyo for the first ever Programmatic Connect held in Asia. It was a casual afternoon filled with knowledge sharing about the applications of machine learning, real-time bidding, and creative optimization.

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Aarki Puts Creative Optimization on Autopilot


We are excited to announce that automated creative testing is now available in Aarki’s programmatic advertising platform, Aarki Encore.

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New Navigation Updates in Aarki Studio

Aarki Studio

We continue our updates to Aarki Studio to simplify navigation and actions.

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Recap: Programmatic Connect SF

We ended the first month of the year in high spirits with Programmatic Connect San Francisco—the second in our Programmatic Connect series and the first in North America! The event happened last January 31st at The Proper Hotel.

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Join MoPub and Aarki at Programmatic Connect San Francisco


After a lively debut in London, MoPub and Aarki are bringing Programmatic Connect to San Francisco. We've invited experts from DraftKings, N3twork, and Zynga to join us for an afternoon of knowledge sharing and lively discussions.

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See you at PocketGamer Connects London!

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Europe’s biggest mobile games conference returns and Aarki is excited to join as a platinum sponsor. Distinctive short-form lectures aimed at providing insight and inspiration, honest panel sessions discussing best practices and advice, and intensive networking will again form the key ingredients of the PocketGamer Connects London recipe.

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Publisher App Category Age Targeting Now Available in Aarki Encore

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We continue to make improvements to our proprietary platform Aarki Encore and are excited to announce that Encore now supports publisher app age rating targeting. This update enables us to check the App Store age rating and target apps that are age appropriate, such as 13+ rated apps for some games and apps that have age requirements.

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Aarki 2018 Year in Review


It’s the beginning of the year and a good time to reflect on what we've done in the past twelve months. With that in mind, here’s a look back at Aarki’s top achievements in 2018.

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Usability Updates in Aarki Studio: Simplifying the Process of Creating Engaging Ads


We are excited to announce usability updates in our proprietary creative platform, Aarki Studio, which aim to simplify the process of creating engaging and catchy creative ads.

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