Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


Follow us:  circle_twitter circle_linkedin circle_facebook

Reigning in Data for Creative Optimization. Part 3: Conclusions and Summaries

creative-optimization-part3.png

We continue the blog series by our creative director, Noel Perlas that we believe will give you a clear understanding on how Aarki understands the importance of creatives in mobile app marketing. In the previous part of this blog series we drilled deep into the process of building and optimising the creatives. The last, third part of the blog series, will zoom out the best techniques that work across all strategies.

Read more ...

The Importance of Frequency Management

Frequency-Capping.jpg

A very effective approach to solve the ad fatigue problem is frequency management. Knowing when and with what frequency to show the ad proves to be an important factor in running a successful app marketing campaign. With frequency capping, you can limit the maximum number of impressions a user can see within a given period of time.

Read more ...

Transfer Learning: An Approach for ROI Optimization

Custom_Segments.png

CTR is loosely correlated with the quality of users. As a result, training models to optimize for clicks can lead to achieving high CTR but poor ROI. Transfer learning is one approach to optimize for quality users.

Read more ...

Reigning in Data for Creative Optimization. Part 2: Organize, Iterate and Challenge

creative-optimization (1).jpg

We continue the blog series by our creative director Noel Perlas that we believe will give you a clear understanding on how Aarki understands the importance of creatives in mobile app marketing. In Part 1 of the blog series we discussed broadly how our process works in optimization of creatives. In Part 2, we will dive into the details of how our creative team tests and optimizes creatives.

Read more ...

Successful User Acquisition Strategies for Social Casino Games

Social casino apps have grown tremendously to become highly profitable. They have gained popularity across a wide range of audiences. According to Eilers Research, the social casino gaming market is expected to generate $4.4 billion in revenue this year.

Read more ...

Bayesian Approach to Transfer Learning: Predicting Rare Events

By Igor Raush, Software Engineer

An advertisement's click-through rate (CTR) is often used as an early indicator of its effectiveness; however, the ultimate goal of any campaign is to reach and acquire prospective customers. Unfortunately, the CTR is often weakly, or even inversely correlated with the quality of a user segment, as measured by the retention rate or ROI. As a result, training models to optimize for clicks can lead to wasting impressions on low-quality users, achieving high CTR but poor ROI.

Read more ...

Understanding Impression Attribution

Impression_Attribution.jpg

In a world where mobile app marketers can't rely only on clicks to accurately measure the impact and effectiveness of their advertising campaigns, a different method of attribution needs to be employed. This is where impression attribution comes into play.

Read more ...

How You Can Win Users with Rewarded Video

Rewarded_Video.jpg

Mobile advertising continues to be a fluid industry with evolving ad formats. The top performance driven ad formats on mobile are rich media and video. Along with Native, Rewarded Video is the fastest growing ad format in programmatic advertising.

Read more ...

adjust and 12 Leading Ad Networks Partner to Fight Mobile Ad Fraud

Source: adjust

Adjust_PR.png

At a summit for mobile ad network and app marketing platform leaders in Berlin, Adjust announced a lineup of 12 networks and app marketing platforms that have come together with the common purpose of fighting mobile ad fraud. This partnership has been officially undersigned by Aarki, Chartboost, ClicksMob, Criteo, crobo, Glispa, IronSource, Jampp, Remerge, Startapp, Tapjoy and Vungle.

Read more ...

(Kochava) Three Ways to Increase Your Audience Reach with the Kochava Collective

Source: Kochava

The odds are certainly against apps, especially new ones, when it comes to app store ranking. The app stores are flooded with apps (2.2 million for Android). Having a good app store ranking depends on the number of new users of your app, but getting in-app ads and apps into the right hands is a convoluted game with lots of players. You need to know your audience and where to find them among the networks.

Read more ...