Once again Cannes proves technology is central to the future of advertising. With new technology come new concerns. One of the larger concerns advertisers are facing is visibility. Only a few years back, most advertisers were accustomed to manual processes, where they had total control and visibility into how the work was accomplished and by whom. However, for most mobile advertising campaign goals this manual system is inefficient and expensive. As we move to more efficient and better returning technologies, we need to keep in mind that trust is critical.
Inspired by Google’s daily doodles, we have created a fun version of the Aarki logo to showcase our love for the creative. One of our designers, Niko, found inspiration in the sleek quality of black and white imagery, and how even in the absence of color, details can be ever so clear.
Data, data, data, it’s the talk of the town and an important one. Agencies are slowly jumping aboard, two weeks ago WPP announced the formation of Gain Theory, a new agency dedicated to data analysis, platforms and models.
“Well hello there mobile advertising,” said multivariate to A/B testing the fine morning it was born in Aarki Encore. If you haven’t heard, we announced the launch of multivariate creative optimization in our mobile ad platform.
While excited about the new baby in the family, we haven’t totally abandoned its brother – A/B testing. There is a time and a place for everything, including an uncomfortable amount of personification in a blog post about mobile advertising creative optimization.
Like most siblings, the two methods of testing are quite different, take the quiz below to see how you fare on telling them apart. Careful, you don’t want to offend one calling it by the wrong name.
It’s no secret that mobile digital video is dominating the space. Last week, I had a chance to sit down with our Senior Director of Engineering, Mark Kalygulov, to get his thoughts on improving performance for mobile video advertisements.
Multivariate optimization in mobile advertising is set to take the world by storm. As digital advertising continues its journey toward consumer-first creative, an executive’s final world may as well be silence. In the future, creative teams will have one audience to convince – the target consumer. Even though we are in the early stages of evolving the ad ecosystem for this mindset, consumers are already building expectations for ads that “get” them.
Video exploded this year, which left advertisers and publishers scrambling for ways to monetize mobile video advertising. However, monetization is still limited by the compatibility of advertising technology across different platforms and ad formats. Ad platforms need to be equipped with the ability to support multiple ad formats and run on any mobile phone in order to fully monetize the mobile video advertising space.
Media SaaS platforms are springing up everywhere, crowding the space. From start-ups to established players, sellers evangelize the centralization all of media planning, buying, reporting and first party data management, across premium, programmatic and native buys. Whether it’s mobile, tablet, desktop, programmatic TV, display, video or search, each platform touts a secret sauce to better media targeting and performance.
Why mobile advertising is just like trying to get a date. It may seem a bit far-fetched, but hold your judgement and read on.
There is a strong link between performance and creative. The ways in which the two interplay is constantly evolving, creative teams and analyst teams are brought closer and closer together for real-time optimization. Aarki Analytics Manager Casey McKnight and Software Engineer Igor Raush walk us through their latest project to link creative closer to performance.