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We’re excited to host G-star On Air - one of the most awaited G-star parties of the year with our co-sponsors: Mistplay, Remerge, and Singular.
November 10, 2019
India has grown into one of the world’s largest tech hubs. That growth will continue as tech develops into even more of an economic driver for the country. In concert with this transformation, companies are changing their advertising from traditional to programmatic. With a market of this size, this signals a revolution in marketing—and a massive opportunity.
November 6, 2019
Programmatic advertising continues to shift away from simply impressions to a more advanced audience-targeted approach. Ultimately, advertisers running programmatic app marketing campaigns are interested in acquiring users with a high lifetime value (LTV). The definition of LTV varies from advertiser to advertiser, but in most cases, it is expressed as the revenue the user generates through in-app purchases or in-app advertising.
November 1, 2019
October 25, 2019
Running a retargeting campaign shouldn’t be a burden if you develop relevant creative ads. To enhance the user experience and ensure that our target audience sees only the ad creatives relevant to them, Aarki is constantly advancing personalization strategies. Check out the infographic below to get tips on designing the best creative ads for your target audiences.
The holidays are fast approaching and the season of giving continues to put us all in good spirits. With the festivities just around the corner, one thing is clear - consumer spending is as high as ever! According to a consumer holiday report by OpenX, consumers are feeling overly optimistic about the future, with more than 70% feeling confident the economy will improve. Their optimism is fueling a growth in holiday spending, which is anticipated to grow by 5% year-over-year, including significant growth in digital shopping.
October 21, 2019