Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Programmatic Advertising: Re-engaging Users Through Mobile Retargeting

Back in the early days, app marketers’ biggest challenge was getting users to install their apps. Today, app install is still one of the most common key performance indicators (KPI) in an app marketing campaign. However, as the mobile app industry continues to mature, app marketers are faced with an even bigger challenge.

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Using Machine Learning to Predict Campaign Performance

Wouldn’t it be great if we could predict the performance of our next mobile app marketing campaign even before it starts?

More importantly, it would definitely be useful if we could identify the key aspects of a campaign that are most likely to drive its performance.

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