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The gender gap in tech is gradually decreasing, and the mobile tech industry is doing its part to offer more leadership roles to women.
December 5, 2019
We are always improving our proprietary creative platform, Aarki Studio, and are very excited to announce our updates of the playable slots widget that makes building playable ads even easier.
December 3, 2019
We are pleased to announce that we have scooped up two industry awards recently, winning the “Best Creative Optimization” award at The Drums Digital Advertising Awards for Jigsaw Puzzle app and the “Most Effective In-app Advertising Campaign” award for World Series of Poker app at the Effective Mobile Marketing Awards.
November 26, 2019
The land of the rising sun continues to fascinate people from around the world. Japan is a nation known as a frontrunner in technology, from pocket calculators to robots. The country has adapted as industries have shifted, and right now there’s a big move towards programmatic advertising.
November 25, 2019
Mobile e-commerce, more commonly known as m-commerce, has been making waves for a while now. It is forecasted to reach revenues of $2.3 trillion by the end of 2019. The majority of m-commerce sales come from shopping apps, which are the fastest growing mobile app category with a 54% YOY growth. However, shopping apps also lose users quickly, with 86% abandoning within a month post-download. No wonder shopping apps are getting a lot of attention when it comes to retargeting.
November 21, 2019