Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Industry Hot Topics, Challenges, Predictions by Sid Bhatt

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Aarki’s CEO has taken part in the series of interviews featured by MoPub (the leading in-app mobile programmatic exchange, owned by Twitter) and shared his thoughts on hot topics and trends.

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Dynamic Creative Optimization Set for Mobile Adoption

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Source: AppsFlyer

If you haven’t heard about the latest acronym drawing increased attention in the mobile advertising space, now would be a good time to surface it. I’m talking about DCO, or Dynamic Creative Optimization, and its role in the mobile programmatic marketplace. DCO has been around for quite a while on desktop, but mush less so on mobile. With improved HTML5 rich media and multivariate testing capabilities, this reality is changing.

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