Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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adjust and 12 Leading Ad Networks Partner to Fight Mobile Ad Fraud

Source: adjust

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At a summit for mobile ad network and app marketing platform leaders in Berlin, Adjust announced a lineup of 12 networks and app marketing platforms that have come together with the common purpose of fighting mobile ad fraud. This partnership has been officially undersigned by Aarki, Chartboost, ClicksMob, Criteo, crobo, Glispa, IronSource, Jampp, Remerge, Startapp, Tapjoy and Vungle.

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(Kochava) Three Ways to Increase Your Audience Reach with the Kochava Collective

Source: Kochava

The odds are certainly against apps, especially new ones, when it comes to app store ranking. The app stores are flooded with apps (2.2 million for Android). Having a good app store ranking depends on the number of new users of your app, but getting in-app ads and apps into the right hands is a convoluted game with lots of players. You need to know your audience and where to find them among the networks.

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Improving Quality of Mobile App Traffic Through Fraud Prevention

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As programmatic advertising spend continues to skyrocket in recent years, fraud quickly became one of the top concerns for mobile app advertisers who conduct media-buying programmatically. In part 1 of this 2-part blog series, some of the common sources of errors that led to ad fraud are explained and ways advertisers can tell they are being affected by ad fraud are addressed. In this part, adjust discusses the repercussion of ad fraud and how advertisers can prevent it from degrading mobile app traffic quality will be discussed.

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(Apsalar) How Mobile App Measurement Reflects The New Era Of App Marketing

Source: Apsalar

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Mobile app marketing has come a long way since its early days. As the industry matures, new trends emerge. Today, app marketers may be focusing on different metrics to measure success than they were a few years ago. For more insights into the changes, we've partnered up with Apsalar to provide more clarity into the new trends.

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(Apsalar) Using Data-Driven Marketing To Grow Travel Apps Part 4

Source: Apsalar

As mobile technology continues to advance, more people begin to do things on their mobile devices instead of in-person or on their desktops. Travel bookings and logistics are no exception as evident in the recent popularity of travel mobile apps. That's why we've partnered with Apsalar to provide travel mobile app developers with tips on how to leverage data for app marketing and stand out from competitors. 

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(Apsalar) Using Data-Driven Marketing To Grow Travel Apps Part 3

Source: Apsalar

It's difficult to stand out amongst hundreds or thousands of travel mobile apps in the app stores. For this reason, we've teamed up with Apsalar for a 4-part series to provide travel app developers with insights on how they can leverage their data to grow their apps.

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(Apsalar) Using Data-Driven Marketing To Grow Travel Apps Part 2

Source: Apsalar

Travel apps are becoming more popular amongst mobile users. In order to stand out from the competition, travel app developers can leverage data to do mobile app marketing. To give app developers a better understanding of how this can be done, we've partner up with Apsalar to provide more clarity.

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(Sensor Tower) 94% of U.S. App Store Revenue Comes From the Top 1% of Monetizing Publishers

Source: Sensor Tower

The mobile app industry continues to grow at a rapid pace and many apps are spending a good amount of budget on app marketing with the hope of seeing a strong return on investment. However, how many of the million of apps in the U.S. app store are generating revenue? To find out, we've teamed up with one of our partners, Sensor Tower, to bring you insights on the revenue generated.

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(Apsalar) Using Data-Driven Marketing To Grow Travel Apps Part 1

Source: Apsalar

As demand for travel mobile apps continues to increase, app developers must find an effective marketing strategy to grow their travel apps. App developers can turn to collected data and conduct analyses in order to optimize app marketing campaigns for growth. To provide more clarity on how data can be of help, we've teamed up with our partner, Apsalar, to dive deep into the topic.

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(Apsalar) Mobile Ad Blocking And What We Can Do About It

Source: Apsalar

The ad blocking epidemic has reached mobile advertising last year. It has affected advertisers and publishers, leaving many to wonder what can be done to mitigate the risks. To dive deeper into this topic, we've partnered with Apsalar to provide detailed insights about ad blocking growth and what the industry can do about it.

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