As app marketers get savvier at collecting and leveraging data, the opportunities around personalization ad messaging, also known as dynamic creative optimization (DCO), are evolving. According to a study by eMarketer, nearly two-thirds of U.S. ad agencies are optimizing or customizing ad creative dynamically based on data. The primary goal for using DCO is to drive user engagement and clicks. To dive deeper into the topic, let’s first find out what DCO really is.
In the recent years, programmatic techniques have brought speed and efficiency to media buying. Now, it’s time for the creative side of the ad business to follow suit and become more efficient, nimble and innovative. A new era of digital advertising is dawning - an era where programmatic and creative combine to create far-reaching and captivating campaigns. We call it “Programmatic Creative,” and it is a buzz among digital marketers.