Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Growing Your User Base with Cross Promotion

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Launching a new app is no easy feat. With over two million apps available in the app store, how can you ensure your app stands out? The process of acquiring new users that have high lifetime value potential must be approached strategically. Read on to learn how cross promotion can bit by bit make your new app a hit.

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Best Practices for Events-Based Creative

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Successful ads have three things in common: they resonate with the target audience, spark excitement, and convey a personal message. Ensuring your ads do all three can be a challenge given that the average person is exposed to 5,000 ads per day. An opportunity to leverage your way to success is by incorporating real-world, once-in-a-year events in your ads. Read on to learn how you can utilize holidays and other key events for your ad strategy.

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3 Tips to Optimize Your Retargeting Campaigns for 2019

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In 2019, retargeting is on the rise.

One of the programmatic trends we expect is wider use of retargeting given the growing importance of customer loyalty and the fact that it’s more efficient to retain customers than to acquire new ones.

If you’re an advertiser considering running retargeting campaigns this year, it is essential for you to know how to maximize your campaign’s performance to successfully drive growth. Below are  three tips on how you can optimize your retargeting campaign. These are based on best practices we’ve learned over the years through our experiences in running retargeting campaigns for our clients.

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Predicting Lift with PSA Test Campaign

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Measuring campaign performance is essential to track your distance from your marketing goals. As such, the ability to quickly analyze the impact of your campaign strategies on audience conversion should be given emphasis. Check out our infographic below to learn how running a PSA test campaign helps you achieve optimum campaign performance. 

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Creative Groups for Retargeting Success

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The new year presents a wide range of opportunities and challenges for mobile app marketers. According to a report by AppsFlyer, global app install ad spend is predicted to reach $64.1 billion by 2020. This means that launching and growing a mobile app requires powerful marketing campaigns. How advertisers can keep up depends on how well they are able to give their users exactly what they want at the right moment. Read on to learn how creative groups can help achieve optimum campaign performance.

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The Impact of Localization on Your App Marketing Campaign

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Geo location is one way for app marketers to tailor-fit their campaigns. It enables ads to have multiple language variants based on the main language spoken at a particular geo. When we talk about tailor-fitting the ads, it’s not just about translating the ad to different languages. One of the most important things to consider when engaging with the target audience is their cultural preferences.

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How to Leverage Programmatic for Your Retargeting Needs. Part 2: Creative Strategies

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Creative is the first thing users notice in an ad. Whether or not users will remember your ad message and take action greatly depends on how well they can relate to the creative. The right ad creative targeted to the right segment can make your app marketing campaign a hit. On the other hand, app marketers can lose huge opportunities with incorrect creative. Here we continue our blog series with the aim to give a clear understanding of how to leverage programmatic for your retargeting needs. In Part 1 of this blog series, we discussed how you can define segments in order to target users more precisely and reach those who are likely to have high lifetime value. Part 2 aims to zoom in on the best creative strategies for a shopping app per given segment.

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Have You Optimized Your Ads for the Holiday Season?

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With U.S. online spending during the holiday shopping season expected to grow 14.8 % this year to reach $124.1 billion, far surpassing the 2.7% growth forecasted for brick-and-mortar locations, retailers need to both expand their ability to serve more consumers and position themselves to grab a larger slice of the holiday pie.

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Discovering the Best Performing Display Ad

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Display ads have the potential to increase brand awareness and return on investment (ROI) by serving users relevant ads, engaging with them, and making them realize the app’s value. For these things to happen, it is important to note that having a user-centered approach to the conceptualization of the ad is a must. Read on to find out what makes a display ad perform successfully and how you can ensure that your display ads help you hit your key performance indicators (KPIs) the best way possible.

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Easy Site Category Targeting in Aarki DSP

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The mobile programmatic industry has seen a lot of advancements in technology and targeting strategies in recent years. To keep up with the dynamically evolving market and to improve our product, we continuously make usability updates in Aarki DSP.

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