Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Creative Analysis: The Impact of Optimizing Ad Elements on Campaign Performance

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Calculating the top performing ad—the “champion”—is easier if the best ad elements are determined. In order to show the impact of a single element on the campaign’s performance, we analyzed a programmatic advertising campaign for a casual game app over a period of two months. The objective of the case study was to find out which variant for a specific ad element would outperform the others.

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Keeping Users Engaged Through Sequential Advertising

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Every day, app users are exposed to many ads, which makes it harder for advertisers to develop relevant and memorable ads. Telling a story in the form of an ad has proven to be effective, but just as as advertisers should know what story to tell their audience, they must also know exactly when to tell it.

This is why sequential advertising is important in telling a relevant and engaging story.

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Personalization Strategies for Retargeting for Games

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The best ads are ads which are visually appealing and are relevant to users. Running personalized ads that resonate with audiences’ interests is a big step towards your app marketing success.

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Cutting Edge Techniques for Ad Creatives: Creative Frequency

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An important part of running a successful app marketing campaign is knowing when to refresh your ad creative. If you show the same ad in a high frequency, your message may get lost and, as a result, users will abandon the app sooner than expected. One of the most effective strategies marketers leverage for fighting ad fatigue is ad creative refresh.

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Multivariate Testing: The Concept and Benefits

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Marketers are used to the fact that audience preferences are constantly changing. As users are swamped with more digital content, their expectations rapidly rise when selecting brands to engage with. The days of “one size fits all” or, in this case, “one ad fits all,” have ended. This challenges the mobile advertising industry to adapt methods, like multivariate testing, to target users with ads that align with their interests.

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Nicol Cseko: Innovation In Ad Technology | Casual Connect Video

 
Source: Gamesauce
 
At Casual Connect Europe, Nicol Cseko (VP of Product at Aarki) gave a talk entitled Level Up Your App Marketing with the Power of Creatives. She advised others on how to take the performance of your mobile app campaign up a notch by leveraging data for creative optimization. She also gave insights into successes and failures for mobile app campaigns and answered why they had the outcome that they did. Learn how you too can optimize ad creatives using data and previous lessons to deliver significant improvements in ad performance. Please see the video below for the full talk.
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Retargeting Creative Strategy for Puzzle Games

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If you’ve been in the mobile industry for at least a couple of years, you’ll remember when the number of app users was considered the strongest pillar of success. But app marketing success goes beyond just a quantitative measurement. The real success in performance lies in measuring the long-term value of users over a lifetime and in the methods of keeping these users engaged.

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Champion/Challenger Multivariate Testing

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The role of the ad creative in running mobile advertising campaigns cannot be overlooked. With the mission to keep creativity at the core of advertising, Aarki is sharing its knowledge and experiences to show how the right ad with the right creative can bring you high LTV users. Here are some of the processes that Aarki’s creative team undertakes for campaigns:

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Creative that Engages: Playable and HTML5 Animated ads

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User experience, one of the most important factors of a successful mobile advertising campaign, should never be underestimated by app marketers. We’re all tired of the static banner ads that pop up in the middle of the game and say nothing interesting and relevant. But mobile technology does not stand still and with the rapid development of app marketing strategies, new and more appealing ad formats are evolving. The choice between various formats depends on the target users and the campaign’s objective.

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Aarki Encore Inside Out

Mobile advertising continues to grow at a rapid pace, thus, industry leading companies are adopting more innovative technologies and new strategies for acquiring and retaining high LTV users.

See how Aarki redefines mobile programmatic app marketing.

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