The Role of Mobile Devices in eCommerce


roleofmobile-ecommerce

Over the years, mobile devices have become indispensable. There was a time mobile devices were primarily used for making telephone calls. Nowadays, mobile devices are ubiquitous and are used for a variety of purposes. From finding transportation to doing taxes, mobile app solutions have been growing at an exponential rate. One of the fastest growing mobile app verticals is eCommerce.

Mobile Drives eCommerce

Ecommerce is seeing huge growth due to the ease and convenience that mobile devices bring to the online shopping experience. In fact, eMarketer forecasts that the global eCommerce revenue will rise 19% in 2020 to $4.206 trillion (up from $3.535 trillion in 2019). By 2021, they expect global eCommerce revenue will approach $5 trillion. 

The Benefits of Going Mobile

Mobile owners are using their devices to help them purchase a variety of items and services including clothing, household items, electronics, and groceries. They can browse and discover various products at any moment, which greatly expands the opportunity to shop. Before mobile, mobile users could only browse websites from their computer; now they can browse from the couch, while waiting in a queue, or even in bed. Users can also easily access product reviews and price information from their mobile devices, which can strongly influence their purchase decisions. 

Mobile eCommerce apps allow users to purchase items that they want or need with even more convenience, from anywhere and at any time. This allows brands to extend their retail opportunity beyond the location and opening hours of their brick-and-mortar stores. In this crisis of social distancing, lockdowns, and isolation due to COVID-19, mobile eCommerce has a big role for brands. In fact, eMarketer predicts that COVID-19 concerns may boost eCommerce as consumers avoid crowded stores. 

The Significance of Mobile eCommerce App Marketing

Over the years, the mobile app has become an important strategy for many brands. It can boost brand recognition and drive revenue if utilized optimally. In order to monetize your eCommerce app effectively, you need to be strategic in executing your app marketing campaigns. Whether it is to acquire new high-value users, retarget customers from one app to promote another app, or to re-engage lapsed users - programmatic advertising can help. 

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               Acquire new users                              Re-engage users

As an advertiser, you can find potential customers in a wide range of media inventory through real-time bidding. With programmatic advertising, you can target potential new high-quality users who are most likely to make purchases, as well as find lapsed or existing users. In addition, you can influence user purchase behavior by showing the right ad creatives at the right time. It is important to ensure the creative is relevant, engaging and personalized. Read our latest insights here on how to optimize your creative to grow your shopping app user base. 

Mobile devices have become a worldwide phenomenon, and future eCommerce trends will continue to thrive in this environment. As people increasingly treat their phones as an extension of themselves, mobile eCommerce conversion rates will only climb upwards.

To learn more about how Aarki can help you with your app marketing, please reach out to us

Topics: Marketplace Insights