Last February 26, we gathered industry experts in the vibrant city of Tokyo for the first ever Programmatic Connect held in Asia. It was a casual afternoon filled with knowledge sharing about the applications of machine learning, real-time bidding, and creative optimization.
Sid Bhatt, Aarki’s CEO, discussed the applications of machine learning and artificial intelligence in real-time bidding, while Kass Yboa, Aarki’s Associate Creative Director, talked about the creative insights and best practices for running programmatic advertising campaigns.
The panel session tackled multiple topics in terms of running programmatic campaigns such as the differences between user acquisition and retargeting strategies, the effectiveness of personalized creatives, budget allocation rates for programmatic advertising campaigns, and running test campaigns with new user acquisition partners. The panelists consisted of industry leaders from Digital Garage, mixi, Inc., 17 Media Japan, Tenjin, and King UK. Mr. Makoto Taguchi, APAC Director of Success and Head of Sales at Tenjin, moderated the session. After the panel session, attendees engaged in an intimate discussion where they shared their insights and raised questions about the programmatic landscape.
The discussions continued even after the panel session and marked another great Programmatic Connect event. It was definitely an event to remember!
As the market continues to evolve with increasing demand in the programmatic space, we're excited to see what's ahead of us in the next couple of months. Watch out for our next Programmatic Connect in Asia! Stay tuned for more details.