We continue to make improvements to our proprietary platform Aarki Encore and are excited to announce that Encore now supports publisher app age rating targeting. This update enables us to check the App Store age rating and target apps that are age appropriate, such as 13+ rated apps for some games and apps that have age requirements.
An additional enhancement allows us to target publisher app and app category appearances based on the frequency of use. For example, if we need to target users who have a common interest in traveling, the corresponding campaign can be shown to the users who have appeared in this category.
Stay tuned for more Aarki Encore updates leading to more flexibility in reaching your target audiences.