Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Predicting Lift with PSA Test Campaign


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Measuring campaign performance is essential to track your distance from your marketing goals. As such, the ability to quickly analyze the impact of your campaign strategies on audience conversion should be given emphasis. Check out our infographic below to learn how running a PSA test campaign helps you achieve optimum campaign performance. 

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Topics: Programmatic Advertising, Ad Creative