A basic audience strategy is simply not enough in today’s complex, highly competitive landscape. Users have become accustomed to receiving hyper personalized messaging relevant to their user journey, on the fly and in real time. If you don’t have a cross-platform and cross-device targeting strategy, you’re either missing out on sales or leaving money on the table, and who can afford to do that? And not using an advanced platform for measurement and attribution is a serious hindrance to your marketing efforts. But, don’t worry, we got you covered.
Aarki collaborated with Chartboost,one of the largest mobile games-based growth and ad monetization platforms,to publish a case study showing superior campaign results for acasual gaming app.
By leveraging Chartboost's large user base of mobile gamers and high-quality inventory, Aarki was able to outperform the key performance indicators (KPIs) of the retargeting campaign.
Data analytics and data management platforms have revolutionized the mobile advertising industry, allowing app marketers to deliver highly targeted messaging to their prospective users.
With the rapid development of more advanced targeting capabilities for mobile programmatic media buying, marketers are now able to target users on an even more granular level. And thanks to the adoption of different strategies for audience segmentation, it’s now easier for marketers to reach more targeted users through their app marketing campaigns.
Aarki announces its cost integration with AppsFlyer to bring campaign transparency to the next level. Marketers should have complete visibility and control over their campaigns in real-time and in a single dashboard with all the necessary information for calculating return on investment (ROI).
With the aim of creating a more transparent mobile ecosystem where marketers pay only for the ads that are verified and drive real value, Aarki is investing in fraud detection and protection initiatives such as joining Adjust’s Coalition Against Ad Fraud (CAAF). Aarki’s VP of Product, Nicol Cseko, spoke to Adjust about ad fraud and our membership in CAAF.
Aarki collaborated with MoPub, the leading monetization platform for mobile apps, to publish a joint case study showing the superior campaign results for a casual gaming app driven by targeting with MoPub Inventory Packages.
Aarki is pleased to announce its integration with Unity Technologies, creator of the world’s leading real-time development platform. Advertisers now have access to Unity’s massive in-app ads platform.
The rapid development of more advanced targeting capabilities for mobile programmatic media buying has enabled marketers to target users on an even more granular level and AppsFlyer’s Audiences is among these advancements. It has made running data-driven mobile app marketing campaigns easier.
The programmatic landscape is constantly adapting to new ad tech needs and requirements. As programmatic buying has continued to introduce more complexities, Interactive Advertising Bureau (IAB) has tasked itself with designing“new procedures to bring more clarity to the byzantine digital ad-supply chain”.This new protocol is actively being developed within the IAB, which is accepting public comments untilDecember 15, 2017.
Aarki announces its integration with Oath’s ONE by AOL: Mobile platform, which helps publishers monetize their content while enabling advertisers to reach audiences at scale.
Programmatic continues to push mobile advertising forward toward new efficiencies enabling better results for advertisers and developers alike. Helping AdColony push the programmatic envelope is Aarki, one of the premiere DSPs in the mobile marketplace, with a unique creative management toolset. Like us, Aarki is focused on the highest quality creative and making sure excellent user experiences go hand-in-hand with the programmatic marketplace.
Running a data-driven mobile app marketing campaign doesn’t have to be difficult. The integration of data management and programmatic advertising platforms makes it easy for marketers to transfer and leverage data for their campaigns through a single API in seconds.
The first sponsored ad on mobile was created by aFinnish news provider in 2000, sending news headlines through SMS. From those humble beginnings seventeen years ago, mobile ads are now a$101 billionmarket,accounting for 60%of all digital ad spend.
Aarki announces its integration with Chartboost, one of the largest mobile games-based growth and ad monetization platforms.
Aarki announces its integration with AdColony to offer full-screen HD quality video ads to app marketers. Advertisers can access AdColony’s premium Instant-Play™ video SDK-based supply at scale via programmatic buying. AdColony’s Instant-Play™ technology delivers a better user experience by virtually eliminating video ad load time. Aarki has seen good ROI performance from this premium video supply.
Aarki, a DSP focused on mobile app marketing, worked with a social casino app advertiser looking to achieve a positive ROI through a lower CPI (cost per install) at scale.
Aarki found that the engaging, user-friendly nature of rewarded video ads enabled them to drive success for these key objectives and meet the advertiser’s ROI goal.The advertiser also saw higher engagement rates from rewarded video compared to their 30-second skippable video ads. As a result, the advertiser doubled their rewarded video ad spend month-over-month.
Read thecase studybelow to learn more.
Aarki announces its integration with Smaato, a leading global real-time advertising platform for mobile publishers and app developers.
“We are very pleased with the great service Smaato provides to their DSP partners and are looking forward to scaling our partnership,” said Nicol Cseko, Director of Product at Aarki.
We, at Aarki, believe that full and granular transparency is the key to good decision making in the mobile marketing ecosystem. In keeping with that belief, our new integration with TUNE Multiverse is aimed to support the initiative that advertisers should have up-to-date insights into the performance of their ad spend.
Aarki is excited to announce the cost integration with Kochava which aims to simplify the complexity of mobile ad campaign analytics and optimization. With this integration, Kochava brings all the data into a single dashboard and gives the advertisers the capability to correctly compute ROI, as the missing part of the puzzle, i.e., cost data is now available with other measurement metrics such as revenue data, impressions, clicks, installs and events.
Marketers talk all the time about data being a core “asset” for their organization but rarely treat it as such. This is particularly true when it comes to valuing real-time customer data.
Most investments are time dependent. If marketers want to produce high-yielding results for their targeted campaigns, they need to understand how speed-to-market impacts the value of their data.
The odds are certainly against apps, especially new ones, when it comes to app store ranking. The app stores are flooded with apps (2.2 million for Android). Having a good app store ranking depends on the number of new users of your app, but getting in-app ads and apps into the right hands is a convoluted game with lots of players. You need to know your audience and where to find them among the networks.
As programmatic advertising spend continues to skyrocket in recent years, fraud quickly became one of the top concerns for mobile app advertisers who conduct media-buying programmatically. In part 1 of this 2-part blog series, some of the common sources of errors that led to ad fraud are explained and ways advertisers can tell they are being affected by ad fraud are addressed. In this part, adjust discusses the repercussion of ad fraud and how advertisers can prevent it from degrading mobile app traffic quality will be discussed.
As mobile technology continues to advance, more people begin to do things on their mobile devices instead of in-person or on their desktops. Travel bookings and logistics are no exception as evident in the recent popularity of travel mobile apps. That's why we've partneredwith Apsalar to provide travel mobile app developers with tips on how to leverage data for app marketing and stand out from competitors.
Travel apps are becoming more popular amongst mobile users. In order to stand out from the competition, travel app developers can leverage data to do mobile app marketing. To give app developers a better understanding of how this can be done, we've partner up with Apsalar to provide more clarity.
Conversion isa crucial point ofmobile appmarketing. Unfortunately, manymobile advertisersrun intodifficulties converting users during their campaigns. In part 1, our partner Apsalar explained the four different types of conversion problem funnels.These problem funnelscanvary depending ondifferent campaigns. Now, it's time todiscuss how advertisers can fix these problem funnels.
Mobile app tracking and attribution providers can unlock more customer value by doing more than just counting installs. One of the ways our partner Apsalar try to do this is to provide mobile app industry and category level insights that give marketers actionable solutions to the major growth challenges and opportunities that they face every day. It’s all about making mobile app tracking insights as actionable as possible. In order to dive deeper, we've teamed with Apsalar to bring you mobile app tracking insights.
Mobile app developers can get stronger return on investment (ROI) from their mobile apps by leveraging the data in their attribution platform. Attribution measurements such asaverage revenue per user (ARPU) and average revenue per paying user (ARPPU) can be analyze in order to make betterdecisions on mobile advertisingcampaigns.In order to help you better understand,we've asked our partner Apsalar to share insights about how mobile marketers can leverage these measurements for investment and media decisions.
This is the final week of a 5-week series on configurable attribution with Kochava. We looked atLookback Windows, Fingerprinting,Device ReconciliationandView-Through Attributionin the past weeks. Now that you have a handle on how to leverage configuration, let’s look at the resulting reports and how you can use them to further optimize your configurations.
This is the 4th in a 5-week series on configurable attribution with Kochava.So far, we’ve coveredLookback Windows, Fingerprinting, and Device Reconciliationin the past three weeks. This week we’re going to look at the power of configurable View-Through Attribution.
We’re now 3 weeks intothe 5-week series on configurable attribution with Kochava. We looked atLookback Windowsand Fingerprinting in the previous weeks. This week, we’re going to dig into the bread-and-butter of attribution—Device Reconciliation.
Last week in our series with Kochava, we looked at an overview of the Kochava Attribution Engine and talked about Lookback Windows—how far back from the time of install, to consider clicks and impressions for attribution.
Attribution can be crucial to every mobile advertising campaigns.It is the measurement of user events including app install, registration, booking, app re-launch, level completion, in-app purchase, etc. By tracking attribution, mobile marketers can measure the effectiveness of the campaign and leverage this insight for future campaigns. Over the next few weeks, Aarki will be teaming up with one of our partners,Kochava,to createa 5-part series about configurable attribution in mobile advertising.
In the second post in our "Developer Insights" series, Esther Kuperman, a highly regarded UI/UX designer with a background in marketing, gives her perspective on app design.
We’re kicking off a monthly blog series called ‘Developer Insights’ where we’ll feature content written by today’s modern app developer- covering all things in the mobile app space from a developer’s perspective. Our first post comes from Alex Genadinik, a mobile developer and creator of some of the most helpful business plan apps across iOS and Android. Take it away Alex!
Copyright 2018-19. | Aarki, Inc. All rights reserved. † AARKI is a trademark registered in the U.S. Patent and Trademark Office.