Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

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Event Recap: Mobile Mixer Jakarta

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We’re delighted to end the first quarter of 2019 in Southeast Asia with Mobile Mixer Jakarta. We partnered with Adjust to bring together mobile executives and spark conversations about solutions and growth opportunities for their programmatic app marketing campaigns.

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Creative Best Practices for Banner Ads

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Bigger does not necessarily mean better. An ad format that takes up a big portion of the mobile screen may be easier to notice but may be viewed as simply intrusive. A banner ad, which is the cheapest mobile ad format with the lowest cost per mille (CPM), may yield better conversions and overall campaign performance when well-executed, despite its small size. Read on to learn how to creatively work your way around banner ads.

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Trying Innovative Approaches & New Strategies to Creative

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In any business, one of the most basic dilemmas is the trade-off between the exploration of new possibilities and the exploitation of old certainties. And so it is in mobile advertising. Mobile marketers are often torn between trying different ad creative approaches to explore the best ways to achieve their campaign goals, or sticking with accustomed tactics.

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Aarki Encore Adds More Anti-Fraud Checks

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The rapid growth of the mobile app advertising market has led to a significant increase in mobile ad fraud and ad fraud sophistication. 

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Acquiring high LTV users through Suppression Lists: Case Study

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The mobile app ecosystem is growing towards acquiring high lifetime value (LTV) users. To keep up with the rapid pace of this change, app marketers need to find new and innovative solutions for solving new challenges.

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Branding Campaign Strategy

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An effective app marketing campaign always begins with a solid strategy. Whether your goal is to raise brand awareness, drive more installs, or retain high lifetime value users, it pays to step up your branding game.

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Improve Your Real-Time Bidding and Mobile Retargeting with Aarki and mParticle

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Source: mParticle 
By Abril McCloud, Director of Content at mParticle

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Growing Your User Base with Cross Promotion

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Launching a new app is no easy feat. With over two million apps available in the app store, how can you ensure your app stands out? The process of acquiring new users that have high lifetime value potential must be approached strategically. Read on to learn how cross promotion can bit by bit make your new app a hit.

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Recap: Programmatic Connect Tokyo

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Last February 26, we gathered industry experts in the vibrant city of Tokyo for the first ever Programmatic Connect held in Asia. It was a casual afternoon filled with knowledge sharing about the applications of machine learning, real-time bidding, and creative optimization.

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