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Recent Updates
The evolution of programmatic advertising is not slowing down. With the constant advancement of Artificial Intelligence (AI) and Machine Learning (ML), it is now becoming the fast-growing marketing trend in the Asia Pacific (APAC) region as well.
August 12, 2021
February 24, 2021
As the mobile market grows and mobile advertising is used on a wider scale, there is a greater demand for more sophisticated technology. In today’s mobile advertising industry, programmatic is one of the hottest topics. The Interactive Advertising Bureau reports that programmatic media buys account for an estimated 85% of all digital ad spending.
The Benefits of Programmatic Advertising
Programmatic advertising has become one of the fastest growing channels of digital marketing due to its inherent abundance of media inventory and buying efficiency. It offers mobile app advertisers the opportunity to find the right audience for their ads at the right price. But there are a few different ways to acquire media inventory programmatically and app advertisers are sometimes confused about which is the best method. To lessen the confusion, we will unpack the differences between the three ways of programmatic media buying: open auction, private auction, and preferred deal.
November 30, 2020
As the number of apps continues to grow, competition between apps to acquire and retain high quality users intensifies and growing revenue becomes an uphill battle. As a result, the way app developers market their apps to users evolves to keep up with this maturing market.
February 18, 2020