Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Avoiding Ad Fatigue with Meta Creatives

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The possibilities for creative concepts are endless. With so many techiques to focus on, including audience segmentation, real-world events, app updates, current news, and trends, ad fatigue is certainly avoidable. Strategic and imaginative ads are the key to winning audiences’ attention. One creative concept that can benefit your campaigns is meta ads.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

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Growth Factors of Programmatic Advertising in South Korea

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Mobile is driving programmatic advertising growth worldwide. While North America is still by far the biggest programmatic market to date, making up 58% of global spend, Asia’s rapid growth rates mean it’s quickly catching up. In this article, we’ll focus on South Korea, one of the most important app markets in the world. Let’s take an in-depth look at the country’s growing programmatic market.  

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June With Aarki: Events Round-Up!

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June was all about drinks, hors d'oeuvre, and networking! The month was full of Aarki-hosted networking events with the goal of fostering discussions on all things programmatic in an informal setting. Here’s a brief recap of Aarki’s three June events, 

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New Responsive Creative Builder Tools Available in Aarki Studio

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Responsive ad creative has changed the rules of the mobile advertising game by allowing a full-screen ad experience on all devices. But as phone screens have significantly changed during the past two years with newer phone models often being taller than older generation phones, it could occasionally be challenging to have pixel perfect creatives for new devices. With our latest update to responsive tools in our proprietary creative platform, Aarki Studio, that is no longer a problem. 

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App Promotion Summit NYC is Back. We Hope to See You There!

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App Promotion Summit NYC is back and Aarki is excited to join as the lead partner.

We are kicking off this year’s App Promotion Summit event at the Sanctuary Hotel NYC with the event’s Official Welcome Party. Join us on the 26th of June, from 5:30 to 8:30 PM and grab the chance to network and learn from app executives. As the sun sets, we'll all gather at the rooftop for cocktails and canapés.

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Acquiring high LTV users for Entertainment Apps

Entertainment apps are the fifth most popular mobile app category in the Apple App Store as of May 2019. Revenue for iOS entertainment apps alone is projected to increase by a whopping 235% by 2023, according to a report by Sensor Tower. The biggest growth regions are Asia, which is predicted to hit $4 billion in revenue, and North American with $2.5 billion. This signals an opportunity for established entertainment apps to tap into new markets and for growing apps to increase audience awareness through programmatic advertising.

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Comparing Ad Format Performance of Gaming Apps

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There are more than 800,000 gaming apps available at the two major mobile app stores. But the average smartphone user only has about 80 apps installed on their phone, and only roughly one-half of the apps are used each month. The good news: you can increase your app’s chance of being installed and used regularly by making your ads engaging. And an essential step is choosing the right ad format.

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Mobile Marketer Best Practices: Taking Advantage of In-App Ad Formats

Source: MoPub
By Michael Borgmann, Programmatic Demand Lead at Twitter

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Appeal to Emotions

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Emotions form connections. In advertising, emotions can help humanize an ad’s message, which leads to more chances of resonating with viewers. Ads that appeal to emotions focus more on feelings of characters and strong imagery rather than providing a logical reason to believe the ad’s claim.

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