Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Aarki Honored as Bronze Stevie® Award Winner in 2019 American Business Awards®

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We are excited to announce that Aarki was named the winner of a Bronze Stevie® Award in the Fastest Growing Tech Company of the Year category in The 17th Annual American Business Awards®.

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Do's and Don'ts for Your First Retargeting Campaign

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Running your first retargeting campaign can seem daunting. On your journey to rekindling the interest of your app users, knowing the basic do’s and don’ts can go a long way. Here’s the rundown on effective retargeting:

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Discussions at Programmatic Connect Seoul

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The main goal of Aarki Programmatic Connect events is to create a casual atmosphere for interactive discussion on topics in machine learning and other technical fundamentals. While this is true for all Programmatic Connect events regardless of where they are held, no two events are the same. Programmatic Connect Seoul was like no other. It was a unique experience exchanging new insights with our guests and getting to know different perspectives on programmatic-related issues that are unique to the Korea market.

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Sequential Advertising for Campaign Success

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Sequential advertising is a creative strategy that drives user action such as an install or purchase using the conversion funnel. This entails knowing the users and showing ads that best resonate with them at a specific point in time. Sequential advertising then can be seen as a form of storytelling where there is an introduction, rising action, climax, and conclusion. Read on to learn how you can apply sequential advertising to your future campaigns.

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What’s the Buzz Around Audience Optimization?

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Source: AppsFlyer
By Danielle Nissan, Product Marketer at AppsFlyer

A basic audience strategy is simply not enough in today’s complex, highly competitive landscape. Users have become accustomed to receiving hyper personalized messaging relevant to their user journey, on the fly and in real time. If you don’t have a cross-platform and cross-device targeting strategy, you’re either missing out on sales or leaving money on the table, and who can afford to do that? And not using an advanced platform for measurement and attribution is a serious hindrance to your marketing efforts. But, don’t worry, we got you covered.

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Should You Use Audio Ads for Your Next App Marketing Campaign?

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If you are in the mobile advertising industry, you have probably recently heard about audio ads. Compared with other ad formats sold through automation, programmatic audio has been slow to catch on but the trends are changing rapidly in mobile advertising. In this article, we will reveal the buzz around digital audio ads and the top three reasons to incorporate them into your 2019 strategy.

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Join Aarki for the ultimate MAU experience!

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Aarki is sponsoring MAU 2019 and we’re excited to share the events we have prepared especially for you. Now is your chance to network with thought leaders and industry disruptors in a fun-filled evening - the Aarki way! 

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Answering Your Top Mobile App User Acquisition Questions

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Source: InMobi
By Matt Kaplan, Content Strategist at InMobi

Do you have a lot of questions about mobile app user acquisition? Then you’ve come to the right place. This guide is for all mobile app marketing professionals and app developers looking to launch a successful app (in both the Apple App Store and Google Play Store), acquire users at scale while keeping acquisition costs minimized and launch a successful, sustainable app-led business. Learn more.Here, we’ve compiled some of the top questions asked by mobile marketers on Quora and provided our answers on how they can differentiate themselves from the millions of apps they’re likely competing against.
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Aarki Wins “Best Advertising Rich Media Online Campaign” at the 2019 Internet Advertising Competition (IAC)

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The 2019 Internet Advertising Competition (IAC), hosted by Web Marketing Association honored Aarki with the “Best Advertising Rich Media Online Campaign” award for its User Onboarding for Huuuge Casino campaign.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

women-in-mobile-MeaganRalstonMany women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

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