Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

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Meet Aarki at MGS Event in Canada!

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Mobile Growth Summit Canada is calling marketing professionals to discuss user acquisition, monetization, retention, and re-engagement! Aarki is pleased to be sponsoring the final MGS event this year. Join us and other experts on September 20 for a full day of conferencing, followed by networking, food and drinks.

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Aarki Further Expands its Presence in APAC with New Hires

Aarki is excited to welcome Krishna Krovi, VP of Sales – APAC, and Naoki Kobayashi, Sr. Director of Sales – Japan, who will lead sales in Asia-Pacific region.

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Personalization Strategies for Retargeting for Games

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The best ads are ads which are visually appealing and are relevant to users. Running personalized ads that resonate with audiences’ interests is a big step towards your app marketing success.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

MOBILE HEADER_Katie(1)Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry.

Read more ...

What Is Deep Linking and Why Should Marketers Care?

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Acquiring app users is only half the job. To convert your app users into paying customers, app marketers need to show relevant content. One of the most effective methods to achieve this is through deep linking.

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Aarki Announces Cost Integration with AppsFlyer

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Aarki announces its cost integration with AppsFlyer to bring campaign transparency to the next level. Marketers should have complete visibility and control over their campaigns in real-time and in a single dashboard with all the necessary information for calculating return on investment (ROI).

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Making the World a Better Place with Video Games

Aarki was excited to contribute to the King team initiative to help make the lives of people with physical disabilities more fun.

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Mobile Growth Summit Europe Returns to Berlin: Don’t Miss It!

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The third Mobile Growth Summit is a few weeks away and Aarki is yet again sponsoring this Berlin event! Join us to connect with the mobile industry’s best brains and share your insights on mobile user acquisition, monetization, retention, and engagement.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

1_women-in-mobile_Kele-SongMany women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry.

Read more ...