Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.

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App Promotion Summit NYC is Back. We Hope to See You There!


App Promotion Summit NYC is back and Aarki is excited to join as the lead partner.

We are kicking off this year’s App Promotion Summit event at the Sanctuary Hotel NYC with the event’s Official Welcome Party. Join us on the 26th of June, from 5:30 to 8:30 PM and grab the chance to network and learn from app executives. As the sun sets, we'll all gather at the rooftop for cocktails and canapés.

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Acquiring high LTV users for Entertainment Apps

Entertainment apps are the fifth most popular mobile app category in the Apple App Store as of May 2019. Revenue for iOS entertainment apps alone is projected to increase by a whopping 235% by 2023, according to a report by Sensor Tower. The biggest growth regions are Asia, which is predicted to hit $4 billion in revenue, and North American with $2.5 billion. This signals an opportunity for established entertainment apps to tap into new markets and for growing apps to increase audience awareness through programmatic advertising.

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Comparing Ad Format Performance of Gaming Apps


There are more than 800,000 gaming apps available at the two major mobile app stores. But the average smartphone user only has about 80 apps installed on their phone, and only roughly one-half of the apps are used each month. The good news: you can increase your app’s chance of being installed and used regularly by making your ads engaging. And an essential step is choosing the right ad format.

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Mobile Marketer Best Practices: Taking Advantage of In-App Ad Formats

Source: MoPub
By Michael Borgmann, Programmatic Demand Lead at Twitter

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Appeal to Emotions


Emotions form connections. In advertising, emotions can help humanize an ad’s message, which leads to more chances of resonating with viewers. Ads that appeal to emotions focus more on feelings of characters and strong imagery rather than providing a logical reason to believe the ad’s claim.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry


Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

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Dating in the Digital Age


Aspiring daters are open to making connections digitally, providing dating app advertisers with more reach. This is a continually-growing market that dating app advertisers can use to their advantage.

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Grow Your Shopping App

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E-commerce is on the rise. According to research from Statista, mobile e-commerce sales worldwide are expected to hit $2.91 trillion by 2020. Other research shows that the amount of time people spent using shopping apps in 2018 grew by 45% compared to 2016. With clicks winning over bricks, now is the perfect time to step up your shopping app advertising. Read on for insights on how to grow your shopping app.

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Retargeting vs User Acquisition: Which Strategy Suits Your Next Campaign?


Despite your best efforts, sometimes users stop engaging with your app. This creates a dilemma: is it better to re-engage your lapsed users or to spend all your budget on acquiring new users? Read on to learn about the goals, similarities, differences, and creative strategies used for both User Acquisition and Retargeting strategies for a clear understanding of how to plan your next app marketing campaign.

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Bid Landscape Evolution: Q1 2019

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As the mobile programmatic industry rapidly grows, so does the number of bidders, causing app marketers to pay more attention to auction dynamics. Bid optimization and bid landscape inferencing are increasingly becoming crucial parts of the bidder strategy.

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