Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Improve Your Real-Time Bidding and Mobile Retargeting with Aarki and mParticle

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Source: mParticle 
By Abril McCloud, Director of Content at mParticle

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Growing Your User Base with Cross Promotion

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Launching a new app is no easy feat. With over two million apps available in the app store, how can you ensure your app stands out? The process of acquiring new users that have high lifetime value potential must be approached strategically. Read on to learn how cross promotion can bit by bit make your new app a hit.

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Recap: Programmatic Connect Tokyo

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Last February 26, we gathered industry experts in the vibrant city of Tokyo for the first ever Programmatic Connect held in Asia. It was a casual afternoon filled with knowledge sharing about the applications of machine learning, real-time bidding, and creative optimization.

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Aarki Puts Creative Optimization on Autopilot

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We are excited to announce that automated creative testing is now available in Aarki’s programmatic advertising platform, Aarki Encore.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

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New Navigation Updates in Aarki Studio

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We continue our updates to Aarki Studio to simplify navigation and actions.

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Best Practices for Events-Based Creative

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Successful ads have three things in common: they resonate with the target audience, spark excitement, and convey a personal message. Ensuring your ads do all three can be a challenge given that the average person is exposed to 5,000 ads per day. An opportunity to leverage your way to success is by incorporating real-world, once-in-a-year events in your ads. Read on to learn how you can utilize holidays and other key events for your ad strategy.

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Recap: Programmatic Connect SF

We ended the first month of the year in high spirits with Programmatic Connect San Francisco—the second in our Programmatic Connect series and the first in North America! The event happened last January 31st at The Proper Hotel.

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3 Tips to Optimize Your Retargeting Campaigns for 2019

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In 2019, retargeting is on the rise.

One of the programmatic trends we expect is wider use of retargeting given the growing importance of customer loyalty and the fact that it’s more efficient to retain customers than to acquire new ones.

If you’re an advertiser considering running retargeting campaigns this year, it is essential for you to know how to maximize your campaign’s performance to successfully drive growth. Below are  three tips on how you can optimize your retargeting campaign. These are based on best practices we’ve learned over the years through our experiences in running retargeting campaigns for our clients.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

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