Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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See you at PocketGamer Connects London!

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Europe’s biggest mobile games conference returns and Aarki is excited to join as a platinum sponsor. Distinctive short-form lectures aimed at providing insight and inspiration, honest panel sessions discussing best practices and advice, and intensive networking will again form the key ingredients of the PocketGamer Connects London recipe.

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Publisher App Category Age Targeting Now Available in Aarki Encore

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We continue to make improvements to our proprietary platform Aarki Encore and are excited to announce that Encore now supports publisher app age rating targeting. This update enables us to check the App Store age rating and target apps that are age appropriate, such as 13+ rated apps for some games and apps that have age requirements.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

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Aarki 2018 Year in Review

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It’s the beginning of the year and a good time to reflect on what we've done in the past twelve months. With that in mind, here’s a look back at Aarki’s top achievements in 2018.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

women in mobile_Sha Liang

Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

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The Impact of Localization on Your App Marketing Campaign

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Geo location is one way for app marketers to tailor-fit their campaigns. It enables ads to have multiple language variants based on the main language spoken at a particular geo. When we talk about tailor-fitting the ads, it’s not just about translating the ad to different languages. One of the most important things to consider when engaging with the target audience is their cultural preferences.

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Bid Landscape Evolution

By Igor Raush, Software Engineer

For the majority of its history, the programmatic advertising industry has accepted the second-price auction model as the gold standard for auctioning off inventory. Under this model, the bidder with the highest bid wins the auction but pays the second-highest price. This encourages each bidder to bid their break-even price, knowing that they are guaranteed to pay less.

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How to Leverage Programmatic for Your Retargeting Needs. Part 2: Creative Strategies

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Creative is the first thing users notice in an ad. Whether or not users will remember your ad message and take action greatly depends on how well they can relate to the creative. The right ad creative targeted to the right segment can make your app marketing campaign a hit. On the other hand, app marketers can lose huge opportunities with incorrect creative. Here we continue our blog series with the aim to give a clear understanding of how to leverage programmatic for your retargeting needs. In Part 1 of this blog series, we discussed how you can define segments in order to target users more precisely and reach those who are likely to have high lifetime value. Part 2 aims to zoom in on the best creative strategies for a shopping app per given segment.

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Usability Updates in Aarki Studio: Simplifying the Process of Creating Engaging Ads

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We are excited to announce usability updates in our proprietary creative platform, Aarki Studio, which aim to simplify the process of creating engaging and catchy creative ads.

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Aarki Wins “Best Client Services Team” award at The Wires by Exchangewire

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Aarki is delighted to receive the award for “Best Client Services Team” and a commendation for the “Best AdOps Team” categories at The Wires by Exchangewire. The awards ceremony happened on November 22, 2018, in London with leading advertising technology executives and professionals in attendance.

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