Optimizing Your Mobile Programmatic Advertising Strategies for Success

Optimizing Your Mobile Programmatic Advertising Strategies for Success

In today’s day and age, mobile programmatic is a must-have strategy for any successful app advertising campaign. Many app marketers have been incorporating in-app advertising into their media planning and are leveraging programmatic buying strategies to drive their campaign performance. Programmatic ad spend has reached $129.1 B in 2020 globally, and is estimated to reach $155 B by the end of 2021. There is no doubt that it offers several benefits, which leads to hitting, and even exceeding, KPI goals.

Below are some key tips and insights on how to leverage mobile programmatic for successful campaigns: 

Refresh Your Ad Creatives

Impactful and thumb-stopping ad creative is the key to strong campaign performance. On frequently visited channels, audiences will quickly get bored with your ads if they feature the same creative and copy every time. Aarki uses Aarki Studio, our proprietary creative suite, which allows us to quickly create a variety of ads without sacrificing quality. Watch the video below to learn more about our creative capabilities.

A creative refresh is not only necessary to shake up your ads; it will also help you discover which elements drive conversions – and therefore, return on ad spend (ROAS). Gain more insights into creative best practices and how to produce winning ad creatives here.

Track Campaign Performance

Tracking allows you to monitor your ad spend closely and re-allocate your budget to the best performing ad creative. Programmatic provides real-time and transparent reporting, which is a huge plus when tracking campaign performance on a granular level. This lets you easily see all the campaign data and app events attributed to your campaign, and enables you to have end-to-end performance visibility. 

Leverage Data for Audience Targeting

Another key point is to make the most of your programmatic campaigns by optimizing your audience targeting. Avoid wasted impressions by finding the right audience, which can be done using data from different sources:

  • First-party data - data that you own about your mobile app users.
  • Second-party data - data that you receive through media buying activities, such as device type, OS, etc.
  • Third-party data - data that comes from third-party providers, typically data management platforms (DMPs). This can help you enrich the information you already have from the bid requests and help you make better bidding decisions.

Optimize Ad Production

The most effective campaigns are the ones that integrate seamlessly into the user’s daily life, and mobile provides a direct channel to the target audience. Programmatic ad placements should follow target audiences from screen to screen. A great way to do this is by utilizing responsive ad creative. Responsive ad units allow app marketers to create one ad creative that will automatically resize to fit the screen size of any device, which makes ad production easier and more efficient.

By adopting innovative solutions for app marketing, such as mobile programmatic, app marketers can lay the groundwork for long-term success. Learn more about programmatic and download our white paper to get a clear understanding of the key components of programmatic, the players in the market, and other programmatic strategies to leverage your next programmatic campaign.

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Topics: Marketplace Insights