Source: MoPub
By Michael Borgmann, Programmatic Demand Lead at Twitter
Advertising in mobile apps presents a huge opportunity for reaching today’s consumers at scale — but in order to maximize success, mobile marketers should invest time to fully understand, test, and optimize their ad formats. In this piece, we explore best practices for marketers looking to get smarter about formats and take their in-app ad campaigns to the next level. Click here to view or download the whole piece.
Read the whole case study here.
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