SOOMLA, the leading mobile ad measurement and insights expert has released its first Ad Lifetime Value (LTV) Benchmarks report for 2019 and we are excited to be featured.
Mobile gaming apps consistently dominate the app market. According to MediaKix, there are 2.2 billion mobile gamers worldwide. As the largest app category, it’s no surprise that it could reach 60% market share of consumer spending by the end of 2019. For this article, we take an in-depth look into casual gaming apps.
Entertainment apps are the fifth most popular mobile app category in the Apple App Store as of May 2019. Revenue for iOS entertainment apps alone is projected to increase by a whopping 235% by 2023, according to a report by Sensor Tower. The biggest growth regions are Asia, which is predicted to hit $4 billion in revenue, and North American with $2.5 billion. This signals an opportunity for established entertainment apps to tap into new markets and for growing apps to increase audience awareness through programmatic advertising.
There are more than 800,000 gaming apps available at the two major mobile app stores. But the average smartphone user only has about 80 apps installed on their phone, and only roughly one-half of the apps are used each month. The good news: you can increase your app’s chance of being installed and used regularly by making your ads engaging. And an essential step is choosing the right ad format.
Aspiring daters are open to making connections digitally, providing dating app advertisers with more reach. This is a continually-growing market that dating app advertisers can use to their advantage.
E-commerce is on the rise. According to research from Statista, mobile e-commerce sales worldwide are expected to hit $2.91 trillion by 2020. Other research shows that the amount of time people spent using shopping apps in 2018 grew by 45% compared to 2016. With clicks winning over bricks, now is the perfect time to step up your shopping app advertising.Read on for insights on how to grow your shopping app.
If you are in the mobile advertising industry, you have probably recently heard about audio ads. Compared with other ad formats sold through automation, programmatic audio has been slow to catch on but the trends are changing rapidly in mobile advertising. In this article, we will reveal the buzz around digital audio ads and the top three reasons to incorporate them into your 2019 strategy.
The mobile app ecosystem is growing towards acquiring high lifetime value (LTV) users. To keep up with the rapid pace of this change, app marketers need to find new and innovative solutions for solving new challenges.
An effective app marketing campaign always begins with a solid strategy. Whether your goal is to raise brand awareness, drive more installs, or retain high lifetime value users, it pays to step up your branding game.
Launching a new app is no easy feat. With over two million apps available in the app store, how can you ensure your app stands out? The process of acquiring new users that have high lifetime value potential must be approached strategically. Read on to learn how cross promotion can bit by bit make your new app a hit.
Measuring campaign performance is essential to track your distance from your marketing goals. As such, the ability to quickly analyze the impact of your campaign strategies on audience conversion should be given emphasis. Check out our infographic below to learn how running a PSA test campaign helps you achieve optimum campaign performance.
Geo location is one way for app marketers to tailor-fit their campaigns. It enables ads to have multiple language variants based on the main language spoken at a particular geo. When we talk about tailor-fitting the ads, it’s not just about translating the ad to different languages. One of the most important things to consider when engaging with the target audience is their cultural preferences.
Every day, app users are exposed to many ads, which makes it harder for advertisers to develop relevant and memorable ads. Telling a story in the form of an ad has proven to be effective, but just as as advertisers should know what story to tell their audience, they must also know exactly when to tell it.
This is why sequential advertising is important in telling a relevant and engaging story.
Have you heard of GDPR? If you haven’t, chances are you will soon.
The General Data Protection Regulation (GDPR) is a new set of laws aimed at enhancing the protection of European citizens’ personal data and increasing the obligations of organizations to deal with those data in transparent and secure ways. It applies not only to EU-based businesses, but also to all organizations outside the EU that collect and/or process the personal data of EU residents.
Aarki collaborated with MoPub, the leading monetization platform for mobile apps, to publish a joint case study showing the superior campaign results for a casual gaming app driven by targeting with MoPub Inventory Packages.
Programmatic offers multiple ways for mobile app advertisers to find the right media inventory for their ads, one of which is Private Marketplaces (PMP).
It’s the beginning of the year, a great time to look back at what happened in 2017 and look ahead to what 2018 may have in store for us.
The mobile programmatic industry was a fast growing sector in 2017 and we saw a lot of advancements in technology and strategies for acquiring and retaining high LTV users. Nevertheless, we faced challenges which were an impetus for thinking wider, acting smarter, and finding better, more comprehensive solutions.
The programmatic landscape is constantly adapting to new ad tech needs and requirements. As programmatic buying has continued to introduce more complexities, Interactive Advertising Bureau (IAB) has tasked itself with designing“new procedures to bring more clarity to the byzantine digital ad-supply chain”.This new protocol is actively being developed within the IAB, which is accepting public comments untilDecember 15, 2017.
Gone are the days when holiday season sales were associated only with ringing cash registers. Digital clicks are becoming new signs of holiday shopping.
Mobile advertising continues to be an evolving industry with the rise of different ad formats. While app marketers across the world focus their KPIs on acquiring high-quality users, as opposed to prioritizing scale, playable ads are starting to take momentum on both acquiring high-quality users and scaling campaign performance.
Proper advertising is crucial for the success of any app marketing campaign. A wrong ad creative can drive potential high lifetime value (LTV) users away. Moreover, ad creatives also help app marketers grab users’ attention and drive them to take action, whether it’s installing an app, registering for an account, or making a purchase.
The mobile app ecosystem has always been dynamic. The app marketers’ key performance indicators (KPIs) for ad campaigns used to be measured by ad clicks and install volumes. As the industry continues to develop, LTV user acquisitions are now the measurement of campaign performance.
Programmatic has grown to become a popular media-buying channel for advertisers across the globe. The diversified interests and behaviors of mobile users make it more difficult for app advertisers who are using traditional advertising ways to select, negotiate, and buy media that better optimizes ad performance.
An effective mobile app marketing strategy to acquire high lifetime value (LTV) users is cross-promotion. This allows app marketers to take advantage of their already existing or lapsed high LTV user base by promoting a new app to them. For example, an app developer has an existing app and has just launched a new app. Considering that both apps fall into the same category, the advertiser can promote the new app to the high LTV users of the old app. The theory behind this is if the users are driving the return on investment (ROI) of the old app, they are highly likely to do the same for the new app since the two are in the same category.
Native advertising is proving itself to be one of the most effective ways of engaging with users in an advertising context. According to a prediction made by BI Intelligence, native ads will account for 63% of mobile ad revenue by 2020, up from 53% in 2016.
Mobile advertising and attribution are based on click-through conversions rather than impression (view-through) conversions. The direct correlation between the click and the app install is a stronger attribution than the indirect correlation between the impression (ad view) and the install. Despite the fact that the real value of impressions is difficult to quantify, the value gained from the impression measurement should not be overlooked.
Marketers talk all the time about data being a core “asset” for their organization but rarely treat it as such. This is particularly true when it comes to valuing real-time customer data.
Most investments are time dependent. If marketers want to produce high-yielding results for their targeted campaigns, they need to understand how speed-to-market impacts the value of their data.
A very effective approach to solve the ad fatigue problem is frequency management. Knowing when and with what frequency to show the ad proves to be an important factor in running a successful app marketing campaign. With frequency capping, you can limit the maximum number of impressions a user can see within a given period of time.
Social casino apps have grown tremendously to become highly profitable. They have gained popularity across a wide range of audiences. According to Eilers Research, the social casino gaming market is expected to generate $4.4 billion in revenue this year.
Puzzle games have proved that very simple repetitive mechanics can be hugely profitable. A search for “puzzle” games in the App Store reveals over 2,000 results with the likes of Candy Crush Saga and Candy Crush SodaSaga at the top. Due to the immense popularity enjoyed by this genre, puzzle games have gone mainstream.
In a world where mobile app marketers can't rely only on clicks to accurately measure the impact and effectiveness of their advertising campaigns, a different method of attribution needs to be employed. This is where impression attribution comes into play.
Brand advertisersare shifting away from traditional media, like print and TV, towards the novel channels of mobile, social and video. Mobile devices ability to connect consumers everywhere, along with video and social networks shift to mobile, has focused brands attention on engaging mobile consumers. As we’ve previously discussed, mobile has surpassed desktop in competing for consumers’ attention, and appears to be on track to emerge as the dominant consumer engagement platform.
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