The Horizon Interactive Awards honored Aarki with the “Best in Category” award for Online Ads for its Gardenscapes Interactive Ad on April 2, 2018.
“It's a great honor for us to win this award,” said Sid Bhatt, the CEO of Aarki. “We are thrilled that our focus on creating and optimizing highly engaging creative ads for mobile app marketing campaigns is recognized. This motivates us to continue to drive innovation in mobile advertising and serve far-reaching and compelling ad creatives that deliver superior results and generate higher return on investment.”
Aarki’s mission is simple: keep creativity at the core of advertising and find new and innovative solutions to advertise mobile apps. Mobile programmatic is rapidly evolving and Aarki is leading the way by developing products that leverage machine learning algorithms to unify creative and media optimization.
“The result-oriented Aarki team has proved themselves a valuable partner. The creative ads they produce for our campaigns meet our standards for top quality and generate a good ROI,” said Anastassiya Polyakova, UA Team Lead at Playrix.
The Horizon Interactive Awards is a leading international interactive media awards competition. Companies from around the world, plus 36 out of the 50 states in the US, submitted projects for the 2017 competition, when over a thousand entries of the best of the best in interactive media production were recognized and awarded.
“The 2017 competition was an extremely interesting competition for many reasons. We saw a return to simplicity of the user experiences, an emphasis on minimal design, a deepening of the importance of mobile first design and more targeted and streamlined content to bolster the user’s offline experiences,” said Mike Sauce, founder of the Horizon Interactive Awards. “In addition, we continue to see an integration of multiple types of media to seamlessly integrate social channels, audio, video, 360° immersive video, and stunning photography. Many of the top award winners illustrate a perfect balance of form and function that is as welcoming and interesting to look at as is its overall purpose.”
About the Horizon Interactive Awards
In its 16th year, the Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received tens of thousands of entries from many countries around the world and nearly all 50 US states. Each year, those entries are narrowed down to the “best of the best” to be recognized and promoted on an international stage for their excellence. The judging process involves a blend of the Horizon Interactive Awards advisory panel and an international panel of volunteer judges consisting of industry professionals. Winning entries have been dubbed the “best of the best” in the interactive media industry.