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Employee Spotlight: Joanna Escueta


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What makes working at Aarki so special is being part of a team of exceptionally brilliant, ingeniously creative, and friendly people. To get to know more about our colleagues, we will feature a new team member every month.

Who’s on this month's spotlight? 

  • Who are you and what do you do?
    I am Joanna, Sr. Manager of Analytics. I manage Aarki's team of data analysts with the main responsibility in campaign management. We focus on analyzing publisher’s performance and doing optimizations for ad campaigns through A/B testing, bid models testing, etc.
  • What drew you to Aarki originally?
    I learned the vacancy through the company’s online job posting. There has been a big transformation in Aarki’s technology since then.
  • What has been the most important innovation you have witnessed in Aarki?
    Every time Aarki continues to develop its bidding algorithms with a strong statistical foundation to optimize towards our advertisers’ goals.
  • What sorts of industry trends do you see?
    Mobile advertising competition will be more aggressive and costly as more companies are shifting the focus to programmatic buying.
  • What do you think is Aarki’s biggest opportunity in 5 years?
    Aarki’s ability to access different programmatic exchanges and unifying its diverse requirements in running ads.
  • What is your proudest moment at Aarki?
    When advertisers commend the whole team with good work due to the success of the campaigns.
  • How would you describe Aarki culture?
    Aarki is full of energetic people with innovative minds to cope with the rapid industry changes.
  • What is your personal philosophy?
    In GIVING, don’t expect something in return because AMAZING THINGS happen to people who ACT SELFLESSLY.
  • How would you describe the best place you’ve travelled by far?
    I love Busan, Korea. The food is superb!
  • What are the three things you can’t live without?
    Heaven, Earth and the People.
  • If given a chance, who would you like to be in a day?
    I want to be one of the most renowned personalities in the advertising industry to know their secret to success.
  • What is an ability you wish you have?
    Super speed, so I can accomplish a lot of things in a snap.
  • You’re happiest when?
    I’m happiest when I accomplish something good.

Joanna holds a Bachelor's Degree in Applied Mathematics. Her strong analytical skills enable her to provide excellent insights on the campaign performance and drive stronger campaign results. 

 

Topics: Aarki Culture