Easy Site Category Targeting in Aarki DSP

Category Targeting_EDIT2_new branding (1)

The mobile programmatic industry has seen a lot of advancements in technology and targeting strategies in recent years. To keep up with the dynamically evolving market and to improve our product, we continuously make usability updates in Aarki DSP.

We are excited to announce the addition of a new targeting capability to Aarki DSP. This enables us to deliver ads with customized messaging to groups with similar interests, allowing us to bid smarter without wasting bids. As a result, advertisers get the most out of their marketing budget.

Based on the campaign’s detected platform, we are now able to target Play Store or App Store categories such as games, dating, food, beauty, etc., and deliver personalized creative ads for each category, enhancing the user experience. Let’s say the advertiser has a shopping app with users sharing an interest in cooking. While targeting those users, we can serve customized creative ads containing elements (imagery/messaging) related to cooking that will resonate with that audience’s interests and drive better engagement.

 Original Creative      Creative with Cooking Elements
Shopping app Shopping app with cooking

Positive user experience is one of the most important factors in running a successful mobile advertising campaign. By delivering customized messages that are aligned with users’ interests, we ensure that our clients get high lifetime value (LTV) users. Stay tuned for more Aarki updates—new features are already on the way.

Topics: Product