Running your first retargeting campaign can seem daunting. On your journey to rekindling the interest of your app users, knowing the basic do’s and don’ts can go a long way. Here’s the rundown on effective retargeting:
As the number of apps continues to grow, competition between apps to acquire and retain high quality users intensifies and growing revenue becomes an uphill battle. As a result, the way app developers market their apps to users evolves to keep up with this maturing market.
Singular’s 2020 ROI Index is here and we are honored to make prominent appearances in several categories.
The ROI Index sampled the top apps, over $6.3 billion of spend, and 2.2 billion app installs to see which mobile media sources generated the best returns. It ranks the top-performing mobile media sources on iOS and Android. The overall rankings account for the following critical performance factors:
As the seasons change, so do app users’ behavior and purchasing power—sometimes dramatically. Knowing how to take advantage of seasonal trends and tailor your marketing campaigns to different festive and seasonal periods is key if you want to grow your app.
Mobile continues to revolutionize our lives and has become a key driver of many businesses. With eMarketer forecasting that 53% of total advertising budgets worldwide are expected to be captured by digital in 2020, this year looks prosperous for mobile advertising. In fact, it is estimated that mobile ad spending will outpace all traditional ad spending by a factor of x1.2 worldwide by 2023.
In the not-so-distant past, most app marketing campaigns were focused on driving a large volume of app installs at the lowest possible cost. Nowadays, marketers are increasingly interested in optimizing app campaigns directly on the return on investment (ROI).
25% of users abandon apps after just one use, a huge problem for app advertisers.
There were 3.7 million mobile apps in 2015 and by 2019 that number had increased to 4.9 million. With this fierce competition, many apps are failing to maintain user interests and sustain long-term engagement. Advertisers need to find ways to reactivate their apps’ lapsed users and make them active users again. This is where Aarki takes the wheel.