Running your first retargeting campaign can seem daunting. On your journey to rekindling the interest of your app users, knowing the basic do’s and don’ts can go a long way. Here’s the rundown on effective retargeting:
The land of the rising sun continues to fascinate people from around the world. Japan is a nation known as a frontrunner in technology, from pocket calculators to robots. The country has adapted as industries have shifted, and right now there’s a big move towards programmatic advertising.
Mobile e-commerce, more commonly known as m-commerce, has been making waves for a while now. It is forecasted to reach revenues of $2.3 trillion by the end of 2019. The majority of m-commerce sales come from shopping apps, which are the fastest growing mobile app category with a 54% YOY growth. However, shopping apps also lose users quickly, with 86% abandoning within a month post-download. No wonder shopping apps are getting a lot of attention when it comes to retargeting.
Grace Oabina, Senior Manager of Analytics at Aarki, who leads the retargeting campaign management team, continues to share her tips and tricks for a successful retargeting campaign.
India has grown into one of the world’s largest tech hubs. That growth will continue as tech develops into even more of an economic driver for the country. In concert with this transformation, companies are changing their advertising from traditional to programmatic. With a market of this size, this signals a revolution in marketing—and a massive opportunity.
Programmatic advertising continues to shift away from simply impressions to a more advanced audience-targeted approach. Ultimately, advertisers running programmatic app marketing campaigns are interested in acquiring users with a high lifetime value (LTV). The definition of LTV varies from advertiser to advertiser, but in most cases, it is expressed as the revenue the user generates through in-app purchases or in-app advertising.