Ad creative can make or break your app marketing campaign. An ad creative that’s catchy, relevant, and based on the user experience will grab the user's attention and boost engagement. Otherwise, it will most likely be ignored, along with all the other ads they see every day.
With our proprietary creative suite, Aarki Studio, we make the creative design process smoother and more effective by significantly reducing the ad creation time. The platform is pre-packaged with widgets that help designers create ads in a matter of minutes. Designers can spend more time designing and less time waiting for code. Aarki Studio makes creating various types of ads on our platform easier than ever.
Different types of widgets are available on the platform. General use widgets have tools that are commonly used for creating ads that include an image, video, audio, text, and more.
Gallery widgets allow you to display content or products by means of slides, carousels, flippers or coverflow.
Lastly, playable widgets are tools that allow you to create interactive ads without having to know how to code. You can use a timer, a counter, the drag and drop feature, scratcher or canvas.
While app marketers across the world focus their key performance indicators (KPIs) on acquiring high-quality users as opposed to prioritizing scale, playable ads, or “try before you buy” type ad units, are starting to take momentum on both acquiring high-quality users and scaling campaign performance. Playable ads combined with our advanced machine learning algorithms are set to generate robust campaign performance for our clients and maximize their return on ad spend (ROAS).
We’re continuously creating better tools that help advertisers display interactive ads to their audience. These tools are available both for Aarki clients and also for creative studio users. Stay tuned for more creative updates!