Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Aarki Announces Integration with Narrative


Women in Mobile. Meet the Women Game Changers in the Mobile Industry


Meet Us at App Growth Summit SF


Aarki Automates Adjust Audience Delivery


Creative Analysis: The Impact of Optimizing Ad Elements on Campaign Performance


Keeping Users Engaged Through Sequential Advertising


Sharing Audience Segments with Aarki via mParticle


Women in Mobile. Meet the Women Game Changers in the Mobile Industry


Kickstarting Programmatic Connect


New Navigation and Design Updates in Aarki Studio


Women in Mobile. Meet the Women Game Changers in the Mobile Industry


Meet Aarki at MGS Event in Canada!


Aarki Further Expands its Presence in APAC with New Hires


Personalization Strategies for Retargeting for Games


Women in Mobile. Meet the Women Game Changers in the Mobile Industry


What Is Deep Linking and Why Should Marketers Care?


Aarki Announces Cost Integration with AppsFlyer


Making the World a Better Place with Video Games


Mobile Growth Summit Europe Returns to Berlin: Don’t Miss It!


Women in Mobile. Meet the Women Game Changers in the Mobile Industry


Cutting Edge Techniques for Ad Creatives: Creative Frequency


Multivariate Testing: The Concept and Benefits


Aarki Announces Integration with Appsumer


Women in Mobile. Meet the Women Game Changers in the Mobile Industry


Nicol Cseko: Innovation In Ad Technology | Casual Connect Video


Aarki Event Recap: Casual Connect London and Mobile Growth Summit New York


Retargeting Creative Strategy for Puzzle Games


Reactivation Strategy: The Aarki Way


Aarki Welcomes Two Vice Presidents of Sales


Women in Mobile. Meet the Women Game Changers in the Mobile Industry


CAAF Spotlight: How Aarki works to fight fraud


Meet Aarki at Mobile Growth Summit New York!


Aarki is Heading to Casual Connect London. See You There!


Are you ready for GDPR?


Champion/Challenger Multivariate Testing


Women in Mobile. Meet the Women Game Changers in the Mobile Industry


Driving performance for a casual gaming developer with MoPub Inventory Packages


Women in Mobile. Meet the Women Game Changers in the Mobile Industry


Aarki Wins “Best in Category for Online Ads” at the 16th Annual Horizon Interactive Awards Competition


Meet Aarki at Grow.co MAU in Las Vegas!


Creative that Engages: Playable and HTML5 Animated ads


PMP vs. Open Exchange: Access a more exclusive, premium inventory with stable volume


Ad Creative in Retargeting Campaigns: With or Without Audio


Aarki Encore Inside Out


Are you heading to Game Developers Conference? So are we!


Women in Mobile. Meet the Women Game Changers in the Mobile Industry


International Women's Day: The History, The Celebration and Aarki’s Contribution.


Aarki Event Recap: Mobile Growth Summit & Kochava Mobile Summit


Reactivation Strategy: Campaign Management


Aarki Announces Integration with Unity


Aarki Studio - Creative Design Suite


Aarki is Heading to Kochava Mobile Summit. See you there!


Using App Embeddings to Improve ROI Optimization Performance and Solve Cold Start Problem


Creating and Uploading AppsFlyer’s Audiences To Aarki


See You at Mobile Growth Summit!


2018 Programmatic Predictions, Part 2: How Mobile Industry Will Shape Out


Women in Mobile. Meet the Women Game Changers in the Mobile Industry


2017 Year Recap, Part 1: Challenges and Achievements


Aarki Announces East Coast Data Center Expansion


(Chartboost) Fighting Ad Fraud: Jampp & Aarki Discuss the Future of Transparent Programmatic


Webinar Recap: The Most Valuable Retargeting Strategies for Mobile Gaming Apps (EMEA)


It’s the Most Wonderful Time of the Year: How to Make the Most of It


Retargeting vs New User Acquisition: A Report from Adjust


Employee Spotlight: Susan Khloyan


Aarki Announces Integration with ONE by AOL


The Rise of Playable Ads


Using Multivariate for Geo Localization


Employee Spotlight: Milky Dapon


AdColony Partner Spotlight: Aarki


4 Tips on Using Creative to Win Quality Users


Webinar Recap: The Most Valuable Retargeting Strategies for Mobile Gaming Apps


Aarki Announces Integration with InMobi


Aarki Announces Integration with AppsFlyer Audiences


A Comparison of Display Ad Formats: HTML5 Animated vs. Static


(Chartboost) From Switzerland to the Philippines: Top Surprising Countries for Mobile ROI


Employee Spotlight: Igor Raush


Transparency and API Updates


(Adjust) Announcing CAAF: The Coalition Against Ad Fraud


Good Creative is Familiar


Aarki Announces Integration with Chartboost


Retargeting Optimization: Re-engage Your Lapsed Users


Aarki Announces Integration with AdColony


Employee Spotlight: Shushan Saribekyan


Scrubbing Now Available for Timeline


Suppression List Case Study


The State of Programmatic Advertising in the U.S.


(MoPub) Rewarded Video Ads Drive Performance For Social Casino Advertiser


Applaud - The Aarki Encore Podcast Episode 1: App Marketing with Encore


Aarki Announces Its Integration With Smaato


Employee Spotlight: Joanna Escueta


Case Study: Multiplicative Algorithm - Machine Learning Optimization to Drive Higher ROI


Leveraging External Datasets for Probability Prediction by Decomposing Probabilities


The State of Programmatic Advertising in APAC


Employee Spotlight: Claire Cruz


Aarki Announces its Integration with TUNE Multiverse


The State of Programmatic Advertising in Japan


Case Study: The Impact of Cross Promotion


Understanding Native Advertising. Part 1: Programmatic Native


Employee Spotlight: Gevorg Horomyan


Case Study: The Impact of Impression Attribution


Re-engaging Users Through Retargeting Campaign: Case Study


What’s Propelling Mobile Video Growth?


Aarki Announces Cost Integration with Kochava


Finding the Right Balance Between Explore vs Exploit Trade-offs. Part 1: Introduction


Aarki Announces EMEA Data Center Expansion


The Value of Real-Time Segmented Lists for Targeted Campaigns


Driving Higher Engagement with Vertical Video


How to Use App Analytics to Identify Your Ideal Target Customer


Using Non-Attributed Events to Build Lookalike Audiences


Reigning in Data for Creative Optimization. Part 3: Conclusions and Summaries


Aarki Announces APAC Data Center Expansion


The Importance of Frequency Management


Employee Spotlight: Aram Danielyan


Transfer Learning: An Approach for ROI Optimization


Reigning in Data for Creative Optimization. Part 2: Organize, Iterate and Challenge


Successful User Acquisition Strategies for Social Casino Games


Employee Spotlight: Arlene Sevilla


Industry Hot Topics, Challenges, Predictions by Sid Bhatt


Dynamic Creative Optimization Set for Mobile Adoption


Successful User Acquisition Strategies for Puzzle Games


An outsider’s guide to programmatic in China


Bayesian Approach to Transfer Learning: Predicting Rare Events


Understanding Impression Attribution


Employee Spotlight: Mark Kalygulov


How You Can Win Users with Rewarded Video


adjust and 12 Leading Ad Networks Partner to Fight Mobile Ad Fraud


(Kochava) Three Ways to Increase Your Audience Reach with the Kochava Collective


How To Keep Your App Users Engaged With App Marketing Tips


Reigning in Data for Creative Optimization. Part 1: The Process of Setting up Creatives


Programmatic Predictions for 2017: How Mobile Industry Will Shape Out


Mobile App Marketing Strategies: Then vs. Now


Understanding Two Different Retargeting Strategies: Cross-Promotion & Re-engagement


What Is A Mobile User Lifetime Value (LTV) & Why Is It Important?


All About Cross-Device Mobile App Marketing


Improving Quality of Mobile App Traffic Through Fraud Prevention


Differentiating Between Open Auction, Private Auction, & Preferred Deal in Programmatic Advertising


Should You Use Mobile Playable Ad On Your Next Campaign?


The Evolution of Mobile App Marketing Part 3: Lookalike Audience Targeting & Bespoke Segments


Optimizing Your Mobile Programmatic Advertising Strategies for Success


The Evolution of Mobile App Marketing Part 2: Cross-Promotion & Re-engagement


The Differences Between Native Advertising and Content Marketing


Understanding Hard And Soft Price Floors in Programmatic Media Buying


The Evolution of Mobile App Marketing Part 1: User Acquisition


Does Ad Size Matter in Mobile App Advertising?


Improving Mobile App Marketing Campaign Performance with Responsive Ad Creative


The Role of Mobile Devices in eCommerce


Leveraging Mobile Apps to Gain Customer Loyalty


The Effect of Programmatic Media Inventory Value on Campaign ROI


Mobile Device Usage and What It Means For Your App Marketing Strategy


Secondary Conversion, The Key to Driving App Marketing Return on Ad Spend


Leveraging Behavioral Cohorts for Mobile App Marketing


Understanding The Mobile Retargeting & Re-engagement Basics


Why Quality Matters Over Quantity When It Comes to Mobile App Users


(Apsalar) How Mobile App Measurement Reflects The New Era Of App Marketing


Understanding Dynamic Creative Optimization in Programmatic Advertising


(Apsalar) Using Data-Driven Marketing To Grow Travel Apps Part 4


Mobile Web vs. Mobile App: Which is Better for Your App Marketing Campaign?


(Apsalar) Using Data-Driven Marketing To Grow Travel Apps Part 3


Why Mobile Beats Desktop in Native Advertising


(Apsalar) Using Data-Driven Marketing To Grow Travel Apps Part 2


Programmatic Advertising: Getting Your Mobile Ads Seen


(Sensor Tower) 94% of U.S. App Store Revenue Comes From the Top 1% of Monetizing Publishers


(Apsalar) Using Data-Driven Marketing To Grow Travel Apps Part 1


Programmatic Advertising: Re-engaging Users Through Mobile Retargeting


(Apsalar) Mobile Ad Blocking And What We Can Do About It


Using Machine Learning to Predict Campaign Performance


Understanding Programmatic: Reserved and Unreserved Programmatic Direct


(Sensor Tower) 65 Million U.S. Shopping Category Downloads So Far: The Top Apps, Best Days, and More


(Apsalar) Driving ROI for Brand Apps - 10 Rules of Thumb


Which Ad Format Drives The Highest User Engagement?


(Apsalar) It's Time to Fix Your Mobile App Conversion Funnel Part 2


How Proximity-Based Marketing Can Be Beneficial for App Marketers


(Sensor Tower) Q1 2016 Data Digest: App Downloads Grew 8.2% Year-Over-Year


(Apsalar) It's Time to Fix Your Mobile App Conversion Funnel Part 1


How Can Programmatic Creative Elevate Your App Marketing?


(Apsalar) Using ARPU and ARPPU in Mobile App ROI and Media Allocation Analysis


Solving for The Ad Blocking Epidemic


How Does Creative Optimization Affect Your App Marketing Campaign Performance?


(Sensor Tower) U.S. iPhone Users Spent an Average of $35 on Apps in 2015


(Kochava) Configurable Attribution Part 5: Get the Reports You’re Missing


How To Get High Quality Users Who Will Help Your Mobile App Achieve Stronger ROI


(Kochava) Configurable Attribution Part 4: View-Through Attribution


Setting Up Your Mobile Advertising Campaign for Success


Post-Install Optimization of App Marketing Campaigns


(Kochava) Configurable Attribution Part 3: Device Reconciliation


Delivering the Right Message to the Right Audience with Personalized App Marketing


The App Marketing Benefits of Sharing Non-Attributed Information


Insightful Snippets from Shoptalk, the NextGen Commerce Event


(Kochava) Configurable Attribution Part 2: Fingerprinting


The Evolution of Mobile Advertising


(Kochava) Configurable Attribution Part 1: Leveraging Lookback Windows


Which Ad Formats Should You Use On Your Next Campaign?


Programmatic Advertising, The Future of Mobile Marketing


Transparency, The Key to Success in Programmatic Advertising


Predicting Ad Click-Through Rate: Strategies For Incorporating State Dependence and Random Effects


Leveraging DMA Targeting in Mobile Advertising


The App Marketing Benefits of Private Marketplace Deals


Bridging The Gap Between Creative And Media In Mobile App Marketing


Is Facebook Right In Nixing Its Demand-Side Platform For Atlas?


Why Successful App Marketing Starts With Mobile Deep Linking


Keeping Your Ad Creative Refreshed


Impact of Creative Optimization on Campaign ROI


China: The Mobile Hot Spot


The Chameleon of Ad Tech: Native Advertising


No Room for Ad Fraud


2016 U.S. Ad Tech Trends Predictions Part 2


A Case for Multivariate Creative Optimization


2016 U.S. Ad Tech Trends Predictions Part 1


The Trinity of V’s in Big Data Analytics


Mobile Gaming, Where Is It Headed?


Israel. 'StartUp Nation' No More?


A Report from Scrum Ventures CEO Summit, Japan


Come See Us at Casual Connect SF Booth 510!


Key Best Practices for Maps in Mobile Ads


Europe’s Biggest Mobile Game Advertising Creative Pain Point – Localization


Fewer Partners, Better Users


Multivariate Ad Optimization and A/B Testing, Can You Tell the Siblings Apart?


#MultivariateAd Challenge


Mobile Video Ad Solutions for Faster Ad Loading and Rendering


Multivariate Creative Optimization: Give the People What They Want


HTML5 for Mobile Video Ads, the Flash Killer


Move Aside Media, Make Way for the Creative


Designer Tip #8: Love at First Sight


Designer Tip #7: A Framework for Building Interfaces


Designer Tip #6: Improving Click Quality by Optimizing Creative in Interactive Ads


If Content is King, Distribution is King Kong


Designer Tip #5: Designing Joyful Experiences


Local Advertising at Next Year’s Super Bowl


Ways to Improve your Call to Action and Boost your Click-Through Rate


5 Key Mobile Advertising Trends for Brands


6 Emerging Trends in Digital Advertising


2015 Likely to be a Year of Continuing Shifts for User Acquisition Performance Marketing


Robust Architecture. Strong Platform. Joyful Creative.


Top 2014 Advertising Trends for Publishers


Designer Tip #4: Using local advertising to help drive up ROI of holiday ads


Exciting New Video Features in Aarki Studio


Digital in Italy, IAB Milan Forum


Designer Tip #3: Feed-Based Ads, Feeding the Need for a Solution to Creative Burnout


See you at Apps World Europe!


Three Advertising Lessons from Hallow’s Eve


Designer Tip #2: Designing the Perfect Creative


Designer Tip #1: How to Increase Completion Rate for Your Video Ad


Hot Trends for Paris Games Week


Accelerate Ad Creation and Increase Performance with Cloning and Templates


Aarki, pioneer and evangelist of mobile advertising in MENA countries, attending Dubai World Game Expo


Japan Sees Acceleration In Interactive Advertising


How Can You Stay Ahead of the Mobile Advertising Curve?


London's Digital Fashion Week


Three Predictions for Ad Week 2014


The Advertising #NextList by Aarki


Interactive Advertising Analytics Best Practices


Aarki's Gamescom Cologne Recap


Casual Connect SF 2014


Connected Lives, Connected Interactive Ads.


Creative Best Practices for Programmatic and Premium Campaigns


Interactive advertising and Aarki, a love story.


Aarki Expands Global Reach with New Offices in Beijing, New York City and Tokyo


At the Beginning.


The Perfect Home for Native Ads.


Changing the Conversation with Interactive Ads


The Year of Multiscreen


Technical Realities for Creative Concepts


Measuring Engagement.


Stay Inspired.


Aarki Studio Launches at ad:tech


Interactive, Multiscreen Mini-Game Ads Provide Highest Engagement and Performance


Making Rich Media Advertising Better, Faster, Easier


Multiscreen Advertising is Here to Stay!


General Motors and Mobile: An Auto Industry Leader


Successful Omnichannel Begins With Mobile


Marketers More Knowledgeable About Mobile


Leading the Charge: CPG Invests in Mobile


Invest in Mobile This Holiday Season


Ad Week Wrap-up: Aarki in New York


Supercharged: The Auto Industry Gears Up for Mobile


Global Ad Spend Shifts to Mobile & Digital Video


Mobile Native Advertising: Can It Measure Up?


Branded Mobile: Consumers are King


Guest Blog: App Design That Stands Out In A Crowded Marketplace


The Growth of the Chinese Mobile Market


Guest Blog: The Right Way to Monetize Your App With Ads


The Future of Mobile Engagement


The Growth of the Mobile Media Consumer


Rich Media Takes the Lead in Mobile Advertising


Brand-Safe Mobile Advertisements, Guaranteed


Casual Connect SF: A Year in Gaming Reviewed


Keeping Mobile Private


The Rise of the Super Publisher: Topping the Charts with Publishing Partners


Mobile Application and Web Advertising Metrics Have Been Standardized


The Future of Mobile Monetization Lies With Premium Brands


Choosing the Right App Monetization Model


How do the best mobile game developers succeed?


What’s Slowing the Shift to Mobile?


Going Beyond the Banner


The Shift Towards Native Integrated Brand Ads


Our Self-Serve Advertiser Portal Got a Makeover


Mobile Gaming USA Recap: Succeeding as an Indie Developer


Expansion to China kicks-off with GMIC Beijing


Springing into a new look at GDC 2013!


Engagement Advertising & Rich Media: The Future of Brand Ads


Succeeding as an App Developer Series II: User Growth: Quantity vs Quality?


Defining Mobile Ad Engagement


Succeeding as an App Developer Series Kickoff: iOS or Android?


Apps World SF Recap: Mobile Gaming & Brand Engagement


Summer Heats Up for the Mobile Gaming Industry


The Hidden Cost of Exclusivity


Aarki Recap on Conferences Attended in the First Quarter of 2012