Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.

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Reigning in Data for Creative Optimization. Part 3: Conclusions and Summaries

Aarki Announces APAC Data Center Expansion

The Importance of Frequency Management

Employee Spotlight: Aram Danielyan

Transfer Learning: An Approach for ROI Optimization

Reigning in Data for Creative Optimization. Part 2: Organize, Iterate and Challenge

Successful User Acquisition Strategies for Social Casino Games

Employee Spotlight: Arlene Sevilla

Industry Hot Topics, Challenges, Predictions by Sid Bhatt

Dynamic Creative Optimization Set for Mobile Adoption

Successful User Acquisition Strategies for Puzzle Games

An outsider’s guide to programmatic in China

Bayesian Approach to Transfer Learning: Predicting Rare Events

Understanding Impression Attribution

Employee Spotlight: Mark Kalygulov

How You Can Win Users with Rewarded Video

adjust and 12 Leading Ad Networks Partner to Fight Mobile Ad Fraud

(Kochava) Three Ways to Increase Your Audience Reach with the Kochava Collective

How To Keep Your App Users Engaged With App Marketing Tips

Reigning in Data for Creative Optimization. Part 1: The Process of Setting up Creatives

Programmatic Predictions for 2017: How Mobile Industry Will Shape Out

Mobile App Marketing Strategies: Then vs. Now

Understanding Two Different Retargeting Strategies: Cross-Promotion & Re-engagement

What Is A Mobile User Lifetime Value (LTV) & Why Is It Important?

All About Cross-Device Mobile App Marketing

Improving Quality of Mobile App Traffic Through Fraud Prevention

Differentiating Between Open Auction, Private Auction, & Preferred Deal in Programmatic Advertising

Should You Use Mobile Playable Ad On Your Next Campaign?

The Evolution of Mobile App Marketing Part 3: Lookalike Audience Targeting & Bespoke Segments

Optimizing Your Mobile Programmatic Advertising Strategies for Success

The Evolution of Mobile App Marketing Part 2: Cross-Promotion & Re-engagement

The Differences Between Native Advertising and Content Marketing

Understanding Hard And Soft Price Floors in Programmatic Media Buying

The Evolution of Mobile App Marketing Part 1: User Acquisition

Does Ad Size Matter in Mobile App Advertising?

Improving Mobile App Marketing Campaign Performance with Responsive Ad Creative

The Role of Mobile Devices in eCommerce

Leveraging Mobile Apps to Gain Customer Loyalty

The Effect of Programmatic Media Inventory Value on Campaign ROI

Mobile Device Usage and What It Means For Your App Marketing Strategy

Secondary Conversion, The Key to Driving App Marketing Return on Ad Spend

Leveraging Behavioral Cohorts for Mobile App Marketing

Understanding The Mobile Retargeting & Re-engagement Basics

Why Quality Matters Over Quantity When It Comes to Mobile App Users

(Apsalar) How Mobile App Measurement Reflects The New Era Of App Marketing

Understanding Dynamic Creative Optimization in Programmatic Advertising

(Apsalar) Using Data-Driven Marketing To Grow Travel Apps Part 4

Mobile Web vs. Mobile App: Which is Better for Your App Marketing Campaign?

(Apsalar) Using Data-Driven Marketing To Grow Travel Apps Part 3

Why Mobile Beats Desktop in Native Advertising

(Apsalar) Using Data-Driven Marketing To Grow Travel Apps Part 2

Programmatic Advertising: Getting Your Mobile Ads Seen

(Sensor Tower) 94% of U.S. App Store Revenue Comes From the Top 1% of Monetizing Publishers

(Apsalar) Using Data-Driven Marketing To Grow Travel Apps Part 1

Programmatic Advertising: Re-engaging Users Through Mobile Retargeting

(Apsalar) Mobile Ad Blocking And What We Can Do About It

Using Machine Learning to Predict Campaign Performance

Understanding Programmatic: Reserved and Unreserved Programmatic Direct

(Sensor Tower) 65 Million U.S. Shopping Category Downloads So Far: The Top Apps, Best Days, and More

(Apsalar) Driving ROI for Brand Apps - 10 Rules of Thumb

Which Ad Format Drives The Highest User Engagement?

(Apsalar) It's Time to Fix Your Mobile App Conversion Funnel Part 2

How Proximity-Based Marketing Can Be Beneficial for App Marketers

(Sensor Tower) Q1 2016 Data Digest: App Downloads Grew 8.2% Year-Over-Year

(Apsalar) It's Time to Fix Your Mobile App Conversion Funnel Part 1

How Can Programmatic Creative Elevate Your App Marketing?

(Apsalar) Using ARPU and ARPPU in Mobile App ROI and Media Allocation Analysis

Solving for The Ad Blocking Epidemic

How Does Creative Optimization Affect Your App Marketing Campaign Performance?

(Sensor Tower) U.S. iPhone Users Spent an Average of $35 on Apps in 2015

(Kochava) Configurable Attribution Part 5: Get the Reports You’re Missing

How To Get High Quality Users Who Will Help Your Mobile App Achieve Stronger ROI

(Kochava) Configurable Attribution Part 4: View-Through Attribution

Setting Up Your Mobile Advertising Campaign for Success

Post-Install Optimization of App Marketing Campaigns

(Kochava) Configurable Attribution Part 3: Device Reconciliation

Delivering the Right Message to the Right Audience with Personalized App Marketing

The App Marketing Benefits of Sharing Non-Attributed Information

Insightful Snippets from Shoptalk, the NextGen Commerce Event

(Kochava) Configurable Attribution Part 2: Fingerprinting

The Evolution of Mobile Advertising

(Kochava) Configurable Attribution Part 1: Leveraging Lookback Windows

Which Ad Formats Should You Use On Your Next Campaign?

Programmatic Advertising, The Future of Mobile Marketing

Transparency, The Key to Success in Programmatic Advertising

Predicting Ad Click-Through Rate: Strategies For Incorporating State Dependence and Random Effects

How to Reach Mobile App Users in Target Locations

Leveraging DMA Targeting in Mobile Advertising

The App Marketing Benefits of Private Marketplace Deals

Bridging The Gap Between Creative And Media In Mobile App Marketing

Is Facebook Right In Nixing Its Demand-Side Platform For Atlas?

Celebrity Endorsement in Mobile App Marketing: Part 2

Celebrity Endorsement in Mobile App Marketing: Part 1

Why Successful App Marketing Starts With Mobile Deep Linking

Keeping Your Ad Creative Refreshed

Improving The Visibility Of Your Mobile App In App Stores

Impact of Creative Optimization on Campaign ROI

Escaping The Strange Room

China: The Mobile Hot Spot

The Chameleon of Ad Tech: Native Advertising

No Room for Ad Fraud

2016 U.S. Ad Tech Trends Predictions Part 2

A Case for Multivariate Creative Optimization

The Key to An Elevated App Marketing Performance

2016 U.S. Ad Tech Trends Predictions Part 1

The Trinity of V’s in Big Data Analytics

Practicing the Art of Anticipation in App Marketing

Mobile Gaming, Where Is It Headed?

Israel. 'StartUp Nation' No More?

A Report from Scrum Ventures CEO Summit, Japan

Are you Achieving Victory in App Marketing?

Come See Us at Casual Connect SF Booth 510!

Celebrating Creative with an August Doodle

A Healthy Trust in Tech

Celebrating Creative with a July Doodle

Why put the spotlight on a team member?

The MAD World: Mobile, Apps and Dollars

Key Best Practices for Maps in Mobile Ads

Meet Kate

Celebrating Joyful Creative with a June Doodle

Europe’s Biggest Mobile Game Advertising Creative Pain Point – Localization

Fewer Partners, Better Users

Celebrating Joyful Creative with a May Doodle

Creativity and Optimization in Mobile Advertising – Solving for the Oxymoron

Multivariate Ad Optimization and A/B Testing, Can You Tell the Siblings Apart?

#MultivariateAd Challenge

Celebrating Joyful Creative with an April Doodle

Shake Things Up at Aarki

Mobile Video Ad Solutions for Faster Ad Loading and Rendering

4 Mobile Tracking Best Practices for Ad Networks

Multivariate Creative Optimization: Give the People What They Want

Capture Audience Attention with In-App Ads

HTML5 for Mobile Video Ads, the Flash Killer

Adventure Awaits at GDC Booth 137!

Move Aside Media, Make Way for the Creative

Designer Tip #8: Love at First Sight

Designer Tip #7: A Framework for Building Interfaces

Designer Tip #6: Improving Click Quality by Optimizing Creative in Interactive Ads

If Content is King, Distribution is King Kong

Designer Tip #5: Designing Joyful Experiences

Local Advertising at Next Year’s Super Bowl

Where Did January Go? Webinars, Video and More

Moving Forward, Moving to Native Video Programmatic Advertising

How to Translate Social Media Practices to Mobile Marketing

What You Should Know About In-line Video Advertisements

4 Ways Digital Marketers Can Get More From Their Metrics

Ways to Improve your Call to Action and Boost your Click-Through Rate

5 Key Mobile Advertising Trends for Brands

6 Emerging Trends in Digital Advertising

2015 Likely to be a Year of Continuing Shifts for User Acquisition Performance Marketing

Robust Architecture. Strong Platform. Joyful Creative.

Top 2014 Advertising Trends for Publishers

Aarki's Movember Men

Designer Tip #4: Using local advertising to help drive up ROI of holiday ads

Exciting New Video Features in Aarki Studio

Digital in Italy, IAB Milan Forum

Designer Tip #3: Feed-Based Ads, Feeding the Need for a Solution to Creative Burnout

Aarki Helping Open Doors in Turkey

See you at Apps World Europe!

Three Advertising Lessons from Hallow’s Eve

Designer Tip #2: Designing the Perfect Creative

Designer Tip #1: How to Increase Completion Rate for Your Video Ad

Hot Trends for Paris Games Week

Accelerate Ad Creation and Increase Performance with Cloning and Templates

Aarki, pioneer and evangelist of mobile advertising in MENA countries, attending Dubai World Game Expo

Japan Sees Acceleration In Interactive Advertising

How Can You Stay Ahead of the Mobile Advertising Curve?

London's Digital Fashion Week

Three Predictions for Ad Week 2014

The Advertising #NextList by Aarki

Interactive Advertising Analytics Best Practices

Enjoy a Creative Labor Day Weekend!

Aarki's Gamescom Cologne Recap

Casual Connect SF 2014

Connected Lives, Connected Interactive Ads.

Creative Best Practices for Programmatic and Premium Campaigns

Interactive advertising and Aarki, a love story.

Aarki Expands Global Reach with New Offices in Beijing, New York City and Tokyo

At the Beginning.

The Perfect Home for Native Ads.

Changing the Conversation with Interactive Ads

The Year of Multiscreen

Lessons from the IAB Video Rising Star Units.

Technical Realities for Creative Concepts

Measuring Engagement.

Stay Inspired.

Finding Time for Innovation.

The Fabulous Five: Aarki’s April Fools’ Day Round-Up

Aarki Studio Launches at ad:tech

Interactive, Multiscreen Mini-Game Ads Provide Highest Engagement and Performance

Why Everybody Should Love Universal Ad Tags

Making Rich Media Advertising Better, Faster, Easier

Multiscreen Advertising is Here to Stay!

General Motors and Mobile: An Auto Industry Leader

Successful Omnichannel Begins With Mobile

Marketers More Knowledgeable About Mobile

Leading the Charge: CPG Invests in Mobile

Invest in Mobile This Holiday Season

Ad Week Wrap-up: Aarki in New York

Supercharged: The Auto Industry Gears Up for Mobile

Global Ad Spend Shifts to Mobile & Digital Video

Mobile Native Advertising: Can It Measure Up?

Branded Mobile: Consumers are King

Guest Blog: App Design That Stands Out In A Crowded Marketplace

The Growth of the Chinese Mobile Market

Guest Blog: The Right Way to Monetize Your App With Ads

The Future of Mobile Engagement

The Growth of the Mobile Media Consumer

Rich Media Takes the Lead in Mobile Advertising

Aarki’s New Android SDK: Now With Interstitials

Brand-Safe Mobile Advertisements, Guaranteed

Casual Connect SF: A Year in Gaming Reviewed

Keeping Mobile Private

The Rise of the Super Publisher: Topping the Charts with Publishing Partners

Mobile Application and Web Advertising Metrics Have Been Standardized

The Future of Mobile Monetization Lies With Premium Brands

Choosing the Right App Monetization Model

How do the best mobile game developers succeed?

What’s Slowing the Shift to Mobile?

Going Beyond the Banner

The Shift Towards Native Integrated Brand Ads

Our Self-Serve Advertiser Portal Got a Makeover

Mobile Gaming USA Recap: Succeeding as an Indie Developer

Expansion to China kicks-off with GMIC Beijing

Springing into a new look at GDC 2013!

Engagement Advertising & Rich Media: The Future of Brand Ads

Succeeding as an App Developer Series II: User Growth: Quantity vs Quality?

Defining Mobile Ad Engagement

Succeeding as an App Developer Series Kickoff: iOS or Android?

Apps World SF Recap: Mobile Gaming & Brand Engagement

Summer Heats Up for the Mobile Gaming Industry

Landing Page Optimization for Mobile Advertisers: Part II

Landing Page Optimization for Mobile Advertisers: Part I

The Hidden Cost of Exclusivity

Aarki Updates UDID SDK

Aarki Recap on Conferences Attended in the First Quarter of 2012