We are excited to announce that Aarki has joined the Singular Certified Partner Program!
Joining the Singular Certified Program gives us the opportunity to take a united stand with other industry experts, including Facebook, IronSource, Google Ads, Twitter and more, and share our knowledge and experiences to help develop a more transparent mobile marketing ecosystem where the advertisers are open to working proactively with their partners, and each other.
Singular‘s Certified Partner Program (CPP) is their commitment to the industry to set a standard for data integrity within the ecosystem. They have a high bar to be considered for the program, categorizing strict requirements into three main categories:
- Data Excellence – Passing both aggregated campaign data and user-level attribution data
- Data governance - Passing all campaign analytics data via an API, have complied with GDPR, and have committed to combating mobile app fraud
- Service commitment - Share a minimum designated list of mutual customers, training across relevant business teams on the Singular platform and a commitment to ongoing market development and account mapping efforts
"Providing complete and granular transparency of advertising spend and performance to our advertisers has always been a key pillar of Aarki’s commitment to our advertisers,” said Nicol Cseko, Vice President of Product at Aarki. “We welcome all industry initiatives that help champion a better and more transparent ecosystem as a whole as they are key to driving growth and trust in mobile performance marketing adoption."
We look forward to continuing our efforts in taking the mobile advertising standards to a whole new level.
Learn more about Aarki’s inclusion into Singlular’s Certified Partner Program here.
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