SOOMLA, the leading mobile ad measurement and insights expert has released its first Ad Lifetime Value (LTV) Benchmarks report for 2019 and we are excited to be featured.
The report provides an in-depth analysis that unveils mobile Ad LTV data for Day 7 and Day 30 broken down by media sources, device models, operating systems and countries. It is based on aggregated data collected through the SOOMLA engine during Q2 of 2019, analyzing 80 million user activities of more than 9 billion impressions over 450 apps.
According to SOOMLA, Aarki, Facebook, and Vungle, generate the highest Ad LTV. While examining LTV growth trajectory by source (US-Android), they found that for D30 both Facebook and Aarki were at good LTV.
“We are absolutely pleased to see SOOMLA recognizing Aarki as a leading mobile marketing platform that consistently delivers high LTV to its customers," said Sid Bhatt, CEO of Aarki. "The strong performance results from the unification of machine learning (AI) algorithms, proprietary data, and creative optimization."
The full report can be downloaded on this page.
Founded in 2012, SOOMLA leads the in-app monetization measurement sphere. The company’s technology provides mobile app publishers insight into the revenue they are generating from advertising as well as critical visibility into what ads are placed in their app. The platform makes these insights accessible to customers specifically by tracking revenue per user, per segment, per cohort and per media source. SOOMLA is used by many of the top game publishers to make better monetization decisions. For more information, visit SOOMLA.