Singular’s 2020 ROI Index is here and we are honored to make prominent appearances in several categories.
The ROI Index sampled the top apps, over $6.3 billion of spend, and 2.2 billion app installs to see which mobile media sources generated the best returns. It ranks the top-performing mobile media sources on iOS and Android. The overall rankings account for the following critical performance factors:
- Spend: must be above a specified minimum
- Fraud rate: must be below a maximum
- Reach: must be used by a significant number of Singular clients
- CTI: must have a low to moderate click-to-install ratio
- ROI: calculated by in-app spend from acquired users
- Retention: percentage of users who remain active 30 days after install
Outranking 550 other media sources, Aarki appears on the global list — all verticals, all regions, as well as on regional ROI (North America, EMEA, APAC) lists along with other industry leaders.
The Singular ROI Index shows that Aarki’s high quality and high performance have landed us on a premium tier. As you can see, we’re in good company!